Angelica Film Center and Sony Pictures Classics want you back to the cinema… with a friend.
In an effort to increase foot traffic at art cinemas, Angelika and SPC have partnered to launch Bring a Friend Back to the Cinema. And the timing of the initiative to release “The Duke”, a comedy-drama about theft, starring Jim Broadbent and Helen Mirren, on April 22.
Bring a Friend to the Movies will provide one free ticket to customers who purchase a ticket directly from Angelika’s website, app, or in cinemas to watch ‘The Duke’ within the first week of its release. Select Angelica locations will also offer each “The Duke” ticket holder a special price of champagne to share with their friends in celebration of their return to the cinema. The film, which premiered at the Venice and Telluride Film Festivals, will hit theaters in New York and Los Angeles on April 22 before expanding to other cities over the following weeks.
“We are delighted that Angelica has teamed up with us on ‘The Duke’ to ‘Bring a Friend Back to Cinema,’ said Tom Bernard, Co-President of Sony Pictures Classics.” The COVID-19 pandemic has had a huge impact on theaters and the cinema experience, but with people able From getting and boosting vaccinations, as well as increasing health and safety protocols in theaters like Angelika, going to the movies is either safer or more secure than going to a crowded bar or restaurant. We know people are finally ready to go back to their seats, and Roger Michel’s “The Duke,” starring Helen Mirren and Jim Broadbent, is the perfect movie to remind viewers and their friends of their passion for the movie-watching experience.”
The Angelica Film Center has also announced the Angelica Membership Program, which will launch on Friday, April 29. Joining will be free and will include exclusive rewards and benefits for movie fans. According to the press release, rewards and benefits will include: “Earn points on movie tickets, food, and drinks; free surprise offers every month; free popcorn for you and a guest on your birthday; select free broadcasts on Angelika’s curated platform, Angelika Anywhere; half tickets every Tuesday; and member discounts on Online food and beverage orders and merchandise.
“We are honored to be partnering with Sony Pictures Classics on Bringing a Friend Back to the Cinema,” said Eileen Cotter, Angelika President and CEO. In the theater with the audience.
“And with the launch of the new free Angelika membership program a week later, enjoying the magic of movies at Angelika has never been more rewarding for our guests,” Cotter continued.
Roger Michel (Notting Hill and My Cousin Rachel) directed his last feature film, The Duke, before his death last year. The film tells the true story of 60-year-old taxi driver Kimpton Bunton (Broadbent), who stole Spanish artist Francisco Goya’s portrait of the Duke of Wellington from the National Gallery in London; The only painting to have been snatched from the National Gallery in its 196-year history.
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