Roku is scaling its culinary entertainment lineup significantly.
The streaming platform has announced co-production deals with Marquee Brands and Milk Street Studios to develop seven original series starring Martha Stewart, culinary and lifestyle personalities, Emrill Lagasse and Christopher Kimball.
The new programming was revealed as part of Roku’s 2022 NewFronts Show to marketers. The shows, which will air exclusively on the Roku channel, are Martha Stewart’s “Martha Cooks”, “Martha Holidays” (working title), and “Martha Gardens”; “Emeril Cooks” and “Emeril Tailgates” from Lagasse: “Milk Street’s Cooking School” and “Milk Street’s My Family Recipe” from Christopher Kimball.
In addition to the all-new original series, the deals will bring the entire past seasons of the series Martha Stewart, Emeril Lagas, and Christopher Kimball to the Rocco Channel — featuring over 3,000 episodes from the vault for free. Roku said it also plans to create linear channels that will show programming for its live TV guide.
“We’re thrilled to offer our viewers this premium content from culinary and cultural powerhouses Martha Stewart, Emeril Lagas, and Chris Kimball — for free,” said Roku Holmes, Vice President of Programming at Roku, in announcing the deals. “These exciting first-of-its-kind partnerships for Roku with Marquee Brands and Milk Street Studios demonstrate our unique ability to drive value across the streaming ecosystem.”
“We are thrilled to work with such a wonderful partner as Roku Channel to make many of our acclaimed series led by world-renowned characters Martha Stewart and Emeril Lagas freely available to the public,” said Neil Fisk, CEO of Marquee Brands. Declaration. “Martha and Emeril are two of the most trusted names in the food and home industries and we can’t wait to bring an all-new series for millions of streamers to devour soon. This comes at an exciting time for Martha as we continue to build Martha.com into a destination for online commerce and content, as well as To expand our product offering with Emeril.”
“I’m really excited to bring fresh, engaging content and loveable episodes that my team and I have created over the years to Roku fans,” Stewart commented. Lagasse added, “I am thrilled to join the Roku family and connect with viewers about a powerful and fun culinary experience at home for your friends and family. Get ready for new dishes, recipes and techniques that will keep you inspired and happy!”
“The world of home cooking is going through a massive revolution as new combinations of flavors, techniques and recipes are brought to American kitchens,” said Christopher Kimball, founder of Christopher Kimball’s Milk Street. “Christopher Kimball’s Milk Street is pleased to share this exciting new approach to putting dinner on the table with the audience of Roku Channel.” The huge plus is introducing the all-new original Roku series.”
Here is a summary of the new offers:
Marquee Brands – Martha Stewart Productions
“Martha’s Cook”
Lifestyle icon Martha Stewart prepares 100 of her favorite recipes, works with world-renowned chefs and her dearest friends, all from the kitchen of her home in Bedford, New York.
“MARTHA HOLIDAYS” (working title)
Martha Stewart is your host for every holiday! From festive family dishes and dazzling desserts, from decorating tips to thoughtful gift ideas, Martha will share her secrets for a successful and joyous holiday season.
“Martha Gardens”
Martha Stewart is a passionate gardener and grower of plants and vegetables. Over the course of a year in the life of her stunning 153-acre farm, Martha will share tips, tricks, and tools that gardeners of all skill levels need to succeed and have fun.
Marquee Brands – Emeril Lagasse Productions
“Emrill’s Cook”
Renowned chef, author, and restaurateur Emeril Lagasse is known for bringing his creative approach to Creole and Cajun cuisine to the masses, and he’s excited to be back with some of his favorite recipes. Emeril Cooks will blend the rich traditions of New Orleans cuisine with new dishes and techniques inspired by Emeril’s popular restaurant menus and cookbook collection.
“EMERIL TAILGATES”
Whether you’re in the parking lot or the living room, the game wouldn’t be complete without food and drinks that you share with family and friends. Head chef and grill Emeril Lagasse will add his signature “kick” to specific regional dishes inspired by popular tailgate fare from around the country, from Buffalo wings to Kansas City BBQ.
Milk Street Studios Productions
Milk Street Culinary School
Christopher Kimball brings the Milk Street cooking school to the Rocco Channel. With engaging recipes easily accessible from around the world, Kimball and his team of experts strive to inspire home chefs to experiment with new techniques, ingredients, and tools that will make them more confident, successful, and more excited to step into the kitchen.
Milk Street My Family Recipe
Few things evoke such feelings as shared food with family. Through a blend of historical context and modern culinary knowledge, Christopher Kimball and James Beard Award winner Cheryl Day will help home chefs recreate lost or forgotten family recipes. My Family Recipe is more than just a cooking show – it’s a show about history, community, family, memories and how it ties food together.
Roku channel users will be able to watch and enjoy the full seasons of Martha Stewart, Emeril Lagasse and Milk Street series. Roku Channel will also create custom linear channels for users to watch programming through their live TV guide.
• Martha bakes seasons 1-11
• Martha Stewart Cooking School – Seasons 1-5
• Martha Stewart Living Seasons 1-11
• Johar Emrill seasons 1-11
• Emeril Live Seasons 1-19
• Christopher Kimballs Milk Street Seasons 1-5
In the fourth quarter of 2021, the Roku channel reached American households of 80 million people. The Roku channel was in the top 5 on the US Roku platform with active account access and hourly streaming in the first quarter of 2022.
The Roku Channel features a lineup of over 80,000 free movies and TV shows and over 275 free live TV channels in the US, plus premium subscriptions from over 50 content partners. The Roku channel is available in the US, Canada, and the UK
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