What is Diamond Platnumz’s net worth?
Diamond Platnumz is a recording artist, dancer, and entrepreneur from Tanzania who has a net worth of $10 million. He is the founder and CEO of several companies, including Safi Beat, Safi Media, and Safi Classic Baby Inc. A big star in Central and East Africa, Platnumz has won multiple awards and is the first artist based in Africa to have a total of 1 billion views on YouTube.
Diamond Platnumz, whose real name is Nsibu Abdul Juma Isak, was born on October 2, 1989 in Tandal, Dar es Salaam, Tanzania. He has two sisters, entrepreneur Esma Platnumz and musician Queen Darleen.
At the age of 17 in 2006, Platnumz began selling clothes. With the money he made, he started recording music. His debut single was “Toka Mwanzo” influenced by R&B, which failed to achieve commercial success.
Platnumz made major headway as a recording artist in 2010 with his single “Kamwambie”, which subsequently won him a pair of Tanzanian Music Awards. After that, he released his first album titled “Kamwambie”. The album features contributions from artists such as Hawa, Chid Benz, Hemedy PHD, and Rj the Dj. Platnumz’s subsequent album, “Lalla Salama” was released in 2012. Two years later, it reached a wider audience when it was nominated for a BET Award for Best International Work: Africa, for which it was nominated again in 2016.
In 2017, Platnumz signed a record deal with Universal Music. He went on to release his third studio album, “A Boy from Tandale” in 2018. An African-pop album, featuring contributions from a variety of American artists, including Morgan Heritage, Ne-Yo, and Omarion. “A Boy from Tandale” also features African artists like Rayvanny, Jah Prayzah, Tiwa Savage and Vanessa Mdee. Platnumz released his fourth album “First of All” in 2022.
Platnumz has collaborated with countless other artists over the years, including videographer director Kenny, who often directs his own music videos. At the 2021 All Africa Music Awards, Kenny’s directed music video for “Waah” earned a nomination for Best African Video.
Among his other collaborative works, Platnumz has appeared in a number of songs. In 2017, he appeared in the movie “Love You Die” by Patoranking. Two years later, he appeared in four songs: “My Way Remix” by Stanley Eno, “Yope” by Innoss’B, “Moto” by Luwa Saligi, and “Penzi” by Lea Levis. In 2020, Platnumz had one of his most notable collaborative works when he appeared on Alicia Keys’ song “Wasted Energy”.
As an entrepreneur, Platnumz founded the Tanzania-based record company Wasafi Classic Baby, known as WCB. The label has signed artists such as Harmonize, Rayvanny, Mbosso, and Zuchu. In 2021, Platnumz and WCB began a partnership with Warner Music Group. In other business ventures, Platnamouz has founded Wasafi Bet, Wasafi Media and Zoom Extra.
In addition to the founding companies, Platnumz serves as an ambassador for several brands. In 2019, he became the Pepsi Brand Ambassador for East Africa and the Brand Ambassador for Parimatch Africa. He was also appointed as the brand ambassador for Nice One. In 2020, Platnumz becomes the new brand ambassador of Coral Paints in Tanzania.
Platnumz has won several awards for his music since his debut in 2010. That year, he won the Tanzania Music Awards for Best Song and Best R&B Song for “Kamwambie”, as well as the award for Best Upcoming Artist. Two years later, Platnumz won Best Music Video for “Moyo Wangu,” and also won awards for Best Male Artist and Best Songwriter. Platnumz went on to win several Tanzanian Music Awards over subsequent years, including additional awards for Best Male Artist and Best Music Video, as well as winning Best Afro Pop Song for “Number One” and Video of the Year for “Mdogo Mdogo”.
Among his other accolades, Platnumz is the recipient of several African Muzik Magazine Awards, HiPipo Music Awards, WatsUp TV Africa Music Video Awards and Channel O Music Video Awards. He also won the 2014 Award in Entertainment from the Future Africa Awards, and Best Male Artist – Tanzania from the Nzumari Awards in 2012.
Platnumz was dated by Ugandan musician and businesswoman Zari Hassan, with whom he has two children. Later, with Tanzanian model Hamisa Mobito, he had another child. In 2019, Platnumz started a relationship with Kenyan musician and model Tanasha Donna. Together, they had a son in the same year. The husband eventually divorced.