How to choose the perfect product label printer for your business

Business Desktop Printer
(© jittawit.21 – stock.adobe.com)

In this article, we will discuss the different types of label printers and the most important considerations in choosing one. If you are looking to buy a label printer for your business, be aware that there are many different options available in the market.

When choosing a printer, you should consider several important factors, including the type of products they produce (thermal transfer versus direct thermal), how large the print area is, how fast they print and how much ink/ink they use.

Here’s what you need to know about choosing the perfect product label printer for your business.

Types of label printers to consider

There are three main types of label printers: inkjet, laser, and thermal printers. How do you know which one to choose?

  • Inkjet is best for short recordings of posters. If you only print a few product labels at a time, then for inkjet label printing machine It may be the perfect choice for your business. It is also the most affordable of the three options.
  • The laser is excellent for thousands of labels. If you’re printing hundreds or even thousands of labels at once, use a laser, as long as your budget allows. Laser printers are more expensive than inkjet printers but will give better quality results if you need to print a large number of labels at once.
  • barcode thermal printing easily and gently. Thermal label printers are slightly more expensive than laser printers and are the most expensive option out of the three. But it’s well worth it if your business needs to scan barcodes often or needs high-quality images on its labels.

What type of poster will you print?

For many businesses, the ideal label printer will be a straightforward, heavy-duty unit that can handle most of their labels and barcodes. But when you’re looking to buy one, there are a few key elements to consider. Follow along with this checklist to make sure you find the perfect printer for your business:

  • measuring: The size and weight of the label printer should be taken into account both for its portability and suitability for your environment. Consider where you might place your machine on different sizes of printers, from a large industrial model that requires extra power and space in a home office or kitchen to a small personal model that fits easily in any desk drawer.
  • Matter: Some labels are printed on paper and then laminated onto plastic or metal. Others use vinyl to create permanent marks for marks that have been printed on paper stock. For these materials, what type of adhesive is best suited for your application? Keep in mind how much compressive force is required when printing on certain materials (and which types work best).

How often will you print?

When selecting a product label printer, you will need to think about the type of labels your business needs. If you only need a few different types of labels, each with over 100 units in a batch size, you might get away with using a less complex printer.

However, if each batch contains less than 100 units, you will need a more detailed digital printing machine to handle these small numbers.

The last thing to consider is how often you will be using the machines. If the device will only be used once or twice a year, it may not make sense for your business to buy one.

On the other hand, if it is going to see regular, perhaps daily use, then investing in something better quality can pay off over time by saving money on parts and maintenance costs down the road.

What services do you need?

If you are planning to purchase a label printer for the product, you will need to consider the following:

Types of labels you need to print Printers come in all shapes, sizes and colors. You can select the ideal product label printer according to the type of labels you require and how to use them.

For example, a thermal printer is useful if you do not have space for it ink cartridges; However, these printers cannot print in color, so they are less convenient if you intend to use them for office documents or other uses.

Number of products you need to label – If you only need a few labels, it’s best to stick with traditional printers as they can handle small numbers easily. However, for large orders, it may be cost-effective to get an industrial product label printer. Also, consider the number of colors needed when deciding whether or not an industrial printer is needed – it will depend on the type of printing that is done on your premises (eg letterpress vs. photo printing).

Speed ​​required by the user when using their product labels – Some devices are faster than others, but that doesn’t always mean they come out with better quality. There may be times when slower speeds produce better results (for example, when using thinner materials) or vice versa (for thicker materials). It largely depends on how fast each sheet is printed and the size pre-selected by yourself/customers.

What level of after sales support do you need?

Once you have selected a printer, you will need to make sure that it provides the level of support and service your business requires. If your label printer malfunctions, it can lead to costly downtime for your business. For this reason, we highly recommend choosing a supplier that offers next-day support and maintenance.

We offer a wide range of label printers to companies across many sectors, including those related to manufacturing, food production and logistics. Our team will work closely with you to determine the best solution for your needs before installing and maintaining your new device.

How much space can you free up for your printer in your workplace?

The answer to this question will help you decide what size printer you need. Larger label printing machines are ideal if you want to print large quantities of labels at one time or create labels at a larger size. However, if you have limited space and only want to print smaller batches of labels, a small desktop sized label printer will be more suitable for your needs. If space is really tight, go for a portable label maker that is easy to move and save in the room.

How many posters do you intend to print each day? You will also need to consider how many pages per minute (ppm) the machine can handle and whether it has a large enough capacity for all your labeling needs. It’s worth choosing a model that prints faster than you think you’ll need. As your business grows, your printer won’t hold you back.

If noise is a problem in your workspace, check the sound of any printers before you buy them. Some models have quiet modes, which will be ideal if they are near the ears of customers.

Determine your service and support requirements to choose a reliable option

There are three main levels of service and support for product label printers:

  • Full service contract: Your supplier offers a full service, including repairs and maintenance. This is the best option but the most expensive.
  • Engineer call contract: Your supplier provides an engineer to fix technical issues on your premises. This is more affordable than full service.
  • Product Warranty: Your supplier will fix any printer errors caused by defects in materials or workmanship within a specified time frame, usually 12 months. If you have a skilled technical team that can fix small problems themselves, this may be all you need.

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