Summer movie season is officially approaching, with a slate of epic films heading to the transmission complex in the coming months. After the COVID-19 pandemic has halted much of the theatrical cinema experience, audiences are back in cinemas — and it looks like they’re enjoying some very specific refreshment along the way. Fandango, the country’s largest movie ticket booking service, recently conducted a “Confessions of a Franchise” survey, which asked 2,500 US moviegoers about their preferences for movie snacks. This is the latest opinion poll published by Fandango, after examining their trends and insights.
“Summer movie season is in full swing, it’s that time of year when fans crave great popcorn,” Fandango managing editor Eric Davis said in a statement. “We call them ‘popcorn movies’ for a reason: because franchises are an essential part of the theatrical experience. Summer movies allow us to escape our daily routines and discover new, unforgettable adventures in our local theaters, and with Top Gun: Maverick Exciting audiences, Jurassic World Dominion and more summer movies on the way, theaters are brimming with incredible action on the big screen and fans are craving those irresistible snacks.”
The study revealed that 81% of those surveyed believe theater concessions play an important role in the cinema experience, with 71% saying they have missed out on dining privileges when theaters are closed due to the pandemic. The study also covered the most popular franchises among moviegoers, where popcorn and soda won by a wide margin. More stats can be found below.
- 83% said popcorn at the cinema is simply better.
- 76% are more likely to eat popcorn in the theater than at home.
- 66% would order popcorn in large or extra large sizes every time, while 47% would prefer the bottomless popcorn bucket option.
- 53% say nachos are the best hot snack, but 77% avoid messy compromises like nachos on a date.
- 58% prefer a combination of sweet and savory snacks, while nearly half enjoy mixing popcorn with candy at the cinema. The best candy lovers add to popcorn are M&M’s, Reese’s Pieces, Raisinets, Goobers, and Milk Duds.
- 47% say they should buy concessions even if they are late to watch movies.
- 72% say Coca-Cola (regular, Diet, Coca-Cola Zero, or Coca-Cola flavor) is their best drink of choice.
- 55% would like to see healthier (and more vegan) options in the theater.
- 45% say the bottomless soft drink option is their favorite new addition to theater franchise menus, followed by liqueurs and flavored Coca-Cola.
- Action/adventure is the first genre of movies to be enjoyed with franchises, followed by comedy and fantasy/fantasy.
The study also examined the movie theater franchise habits of self-described “comic book fans,” revealing that they often order more food and drinks when watching a blockbuster movie.
- 85% of comic book fans feel compromises are an important part of the movie-watching experience versus 81% of moviegoers overall.
- 64% of comic book fans are interested in themed perks (like “pizza balls” for Dr. Gharib 2) versus 61% of moviegoers overall.
- 50% of comic book lovers subscribe to unlimited popcorn/soda options versus 47% of moviegoers overall.
- 49% of comic book fans request a pretzel versus 46% of moviegoers overall.
- 48% of comic book fans like to experience the perks versus 45% of moviegoers overall.
- 34% of comic book fans ordered pizza versus 31% of moviegoers overall.
The study also revealed details of moviegoers’ favorite candy, with Peanut M&M’s rated as the overall favorite candy and chocolate. Twizzlers as the largest non-chocolate candy; Junior Minutes voted Best Retro Candy Brand. Participants even weighed heavily on their favorite brand of licorice, with Twizzlers being the brand of choice in the northeastern, western, central and southern parts of the country, while Red Vines won the hearts of the western US, with 47% of those surveyed saying they would buy another licorice brand. If their favorite product is not shown.
What do you think of the results in Fandango’s franchise admissions survey? Share your thoughts with us in the comments below!
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