Earlier this year, Walt Disney World One of the most ambitious concepts since Disney World itself has opened, Star Wars: Galactic Starcruiser. While it’s known as the “Star Wars Hotel,” it’s actually much more than that. The Starcruiser is a hotel, theme park and immersive role-playing experience All rolled into one.
It’s a lot, and to be sure, it’s not an inexpensive experiment, but lately there have been some stories claiming that the Galactic Starcruiser is officially a fail/fail. But it seems that the reason behind this is the availability of reservations Absolutely Despite the fact that the Starcruiser is booked farther than any Walt Disney World resort hotel.
Galaxy Starcruiser reservations are good
It is true that when the Galactic Starcruiser bookings went live, which covered the first three months of operation (March, April and May), they basically all disappeared. While the Galactic Starcruiser is definitely pricey, there were enough people who had the money who wanted to at least give the experience.
However, since the initial interest, reservations have slowed. Reservations are booked about 2 months in advance At this point, there are some last-minute June bookings available as of this writing that didn’t exist last week, suggesting last-minute cancellations are possible. July is booked flat, as is the half of August. There are single weekends fully booked through November.
The Galactic Starcruiser certainly wasn’t booked as far away as it once was, but that’s far from important. Starcruiser booking is still going strong at the moment, and that’s what ultimately matters. As long as the place stays full, the Galactic Starcruiser is successful, even if you end up booking a place a week in advance.
Beyond that, we don’t actually know if the Starcruiser galaxy needs to remain full. I have no idea what the profit margins are on Starcruiser, but they are unlikely to be so minuscule that two empty rooms make the difference between profit and loss. The Galactic Starcruiser is an expensive ticket, and it’s almost certainly expensive to run, but it seems unlikely that Disney will price the experience in such a way that at least fully operating it often doesn’t make them money.
The fact of the matter is, I can book a room at Disney World’s Animal Kingdom Lodge or the Grand Floridian Resort and Spa for a much closer date than the Galactic Starcruiser. I can book any Walt Disney World theme park I want in less than two weeks from now. Its availability is certainly greater, but the price is also cheaper, which means that the demand should also be high.
Changes are expected in the Starcruiser galaxy
Another reason that has been suggested as evidence that the Galactic Starcruiser is “in trouble” is that Disney World recently sent out an email to previous guests asking them to participate in focus groups to get their opinions on what worked and what didn’t.
Using this as a sign of failure is downright absurd. Disney gets data from guests about what they like and don’t like about their rides all the time. It used to be that you couldn’t get out of the park without someone with a digital wallet trying to ask you questions about your time in the parks. If you visit Disneyland or Disney World now, you’ll receive emails asking about your stay.
This concentration test is seen as proof that Disney knows that not everything about the Galactic Starcruiser works, but naturally Not everything works perfectly. From the beginning, Star Wars: Galactic Starcruiser was a gamble. The simple fact is that no one has ever tried anything quite like this, and therefore there is no way of knowing how well it might work.
This was not just a theme park but a live experience, where star Wars Characters will interact with guests Events will unfold based on those interactions. This provides an infinite amount of variation in how it happens. Knowing how to make this work for each guest will be difficult, and they will not always do it right.
It doesn’t matter how much The people who designed the Starcruiser had great ideasThere was no way of knowing how well they were all doing when the actual human guests showed up and started doing their own thing. It is expected that Disney would like to receive feedback from the guests, and it is expected that based on this feedback, some things will change; Maybe a little, maybe a lot. This is not evidence of failure, this is the natural progression of the idea.
The Star Wars: Galactic Starcruiser’s success is not a guarantee, but it hasn’t failed yet
Given the high price of the Galactic Starcruiser, there were questions from the start about how large a potential audience could actually afford this. Furthermore, among them, how much would he be interested in returning to the Starcruiser again?
These are still very valid questions. The truth is, we don’t know the answers. Perhaps there is not much danger star Wars Fans who have the money to do it, no matter how much they want to do. Disney must have had expectations that this is not the case. While this is a first-of-its-kind experience, the multibillion dollar company certainly did as much research as possible before committing to it. But maybe they were all wrong?
The fact that Galactic Starcruiser is not a failure at the moment does not exclude the possibility that it will not be a failure in the end. Reservations may dry up to the point where you can “walk on” the thing and Disney World will run out of guests who are able or willing to spend the money. Simply put, it’s too early to come to that conclusion now.
If Star Wars: Galactic Starcruiser fails, it will be unfortunate Because Starcruiser is truly an impressively designed site With a truly unique experience of themed entertainment. If it fails, it is not because there is something wrong with what it was designed for. But people are too quick to read the eulogy for Star Wars: Galactic Starcruiser. So far, things are going well.
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