This past May, Kim Kardashian ignited the internet again when the multi-hyphenate walked out at the Met Gala in a nude fake dress that was sewn onto Marilyn Monroe’s body before her infamous 1962 performance of “Happy Birthday, Mr. President” at Madison Square Garden. The gown had spent the past 50 years in archival pure conditions, only to be exposed in a matter of seconds to all the pollutants who warned that such a historic gown should be avoided.
Much of the audience saw that moment, and the theme of the Gilded Age celebration — an event that occurred when news leaked that the Supreme Court would overturn the landmark 1973 Roe v. Wade decision — as evidence that late-stage capitalism had officially jumped on the shark.
However, this move was also a classic Kardashian. Celebrities have spent their lives searching for ways to accumulate increasingly exclusive cultural capital.
However, Kardashian isn’t the only star today who boasts exclusive access to priceless things as a way to polish his own image. Celebrities are increasingly looking to museums and artifacts to separate themselves from the rest of us.
As usual in recent decades, Kardashian and ex-husband Kanye West led the way with her debut a Hermes Birkin Bag 2013 The rapper dedicated a painting to George Kondo – the same artist who created the cover art for his 2010 base album My beautiful, dark, twisted fantasy. For other albums, West collaborated with great Japanese artist Takashi Murakami and artist Wes Lang. His IMAX movie 2019 Jesus is the king I was Filmed inside Roden Crater’s Land Art installation by James Turrell.
In the years since, many hip-hop artists have imitated West’s playbook. In 2015, West frenemy Drake used James Turrell’s copycat compositions in the music video for the hit Hotline Bling. Last year, he teamed up with Damien Hirst, one of the richest artists in the world, on the cover of his emoji-filled album of Certified Boy Lover.
In 2018, Beyoncé and Jay-Z They released the music video for their song “Apeshet .”.(From their surprising collaboration album Everything is love) which included the photographs or recreations of more than a dozen major art pieces in the Louvre, where the video was filmed. Five years ago, Jay-Z, the legendary performer Marina Abramović, appeared In adapting to its work The artist is there For the music video for “Picasso Baby”.
This art-world collaboration is about more than just adornment or a show of celebrity Rolodex power. They talk about a deeper shift in how celebrities present themselves to the public — and it first started in fashion.
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