“Stabilizer Top,” Magnolia Network Show Coming to HBO Max

Chip and Joanna Gaines’ Magnolia Network lineup, including the five seasons of HGTV’s Fixer Upper series, will begin airing on HBO Max in September, diverse I learned exclusively.

According to a WarnerMedia source, Magnolia Network’s “Select” titles will appear on the streaming device Friday, September 30, as part of a page featuring “curated” content from the Gaineses, which includes “Fixer Upper: Welcome Home,” and “Magnolia Table with Joanna Gaines.” and “The Lost Kitchen” among other series.

The former HGTV stars launched their linear and streaming Magnolia channel in partnership with Discovery last year, prior to Discovery’s merger with WarnerMedia.

Industry sources say the new series “Fixer Upper: The Castle,” which focuses on the Gaines’ repair of their 100-year-old castle in Waco, Texas, will premiere on HBO Max, along with Magnolia Network and Discovery+, in October. .14.

More Magnolia Network content will be added to HBO Max over time, but it will also remain available on Discovery+, which costs $4.99 a month with commercials compared to HBO Max’s $9.99 ad-supported plan, says a WBD source.

This news comes ahead of Warner Bros.’ second-quarter earnings report. Discovery and the presentation later today which is expected when CEO David Zaslav & co. Find out more about the future of HBO Max and Discovery+ — which are set to be combined into one platform at some point — and plan for the rest of the company.

Magnolia Network first launched as an app within Discovery+ last July, and Discovery’s DIY Network rebranded linear channel launched in January.

as such diverse It was exclusively reported in April before Discovery’s acquisition of WarnerMedia expired and the brand returned to Warner Bros. Discovery, and it was decided that supervision of the Magnolia Network, a joint venture between Gaineses and Discovery, would move under the team’s supervision at HBO.

In this new structure, Magnolia chief Allison Page now reports directly to Casey Bloys, head of content for HBO and HBO Max. Bloys is one of the few senior WarnerMedia executives still standing in the wake of the exodus that first began before the Discovery-WarnerMedia merger closed and continued as Zaslav slowly revealed his new leadership team and structure.

The fact that HBO and Bloys chair the lifestyle brand of Fixer Upper stars, rather than the chairman of Warner Bros. Discovery and chief content officer of US Networking Group Kathleen Finch, is a significant sign of the integration between the two companies, given that the pair are closely related to Discovery’s old identity, given the Gaineses’ origins as HGTV icons.



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