Netflix’s video game division is said to be struggling to gain traction with its subscribers. Over the past year, Netflix has been bringing video games to the service as a way to increase engagement and offer new experiences to its users. Although there are no major games like Call of Duty or some other notable franchise, it has engaged in mobile gaming and indie gaming experiences. It has also made an effort to find ways to create games for some of its most popular TV shows, allowing fans to continue the stories of their favorite shows through a new medium. Although not exactly Google Stadia or some other service that offers a select library of AAA games, it is an interesting addition to Netflix.
With that, it looks like he might struggle to make much of an impression. according to Report from CNBC Using data from the analytics company Apptopia, a small portion of Netflix users actually play video games on the service. The games have been collectively downloaded 23.3 million times and have an average of 1.7 million daily users, less than 1% of the services’ 221 million subscribers. Netflix has previously talked about its ambitions to be a major player in gaming, even doing its best to acquire major talent to do so. Of course, it’s still early days, but it shows that Netflix will need to do more to gain a larger player base.
Netflix subscribers’ lack of interest in games on the service can be attributed to a number of reasons. It’s not very well advertised for those who don’t already keep an eye on the video game space. Netflix also lacks games that would really catch the eye. If it can compete with the likes of Google Stadia and offer major AAA games through its service, that would be a huge win. With Netflix’s subscriber count successful this year, getting people interested in its gaming section will be key to competing with streaming channels like Disney+ and Hulu.
Have you been playing Netflix video games? Let me know in the comments or hit me up TwitterCade_Onder.
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