Blackpink kicked off the door with the release of “Pink Venom,” which became the most-watched music video on YouTube this year so far in its first 24 hours.
The dance-fueled, women-empowered K-pop powerhouse video of “Pink Venom” reached 82.2 million views within 24 hours after it landed on YouTube at midnight Friday ET (1 p.m. KST), according to public views of the video platform. enumerate. Blackpink fans, also known as “Blinks”, also gave Pink Venom 6 million likes on YouTube during the initial release period.
This makes Pink Venom the fourth most watched movie on YouTube over a 24-hour period, behind Blackpink’s “How You Like That” which reached 86.3 million views in June 2020. BTS continues to occupy the number one and two positions, which garnered Last year, Butter had 108.2 million views in its first 24 hours and garnered 101.1 million views for Dynamite in 2020. Blackpink Ice Cream, featuring Selena Gomez, ranks fifth with 79.0 million views in August 2020.
Note that the official YouTube 24-hour view count for “Pink Venom” may be tweaked slightly, as the video giant has done in the past. But its status as the biggest music video showcase of 2022 seems within reach.
“Pink Venom,” a Korean and English-language pop/rap song, is a lead single ahead of Blackpink’s upcoming album “Born Pink,” which is set to be released on September 16. Now tonight, I’m a poisonous flower / After I took your soul “in Korean (자 독 꽃 / 네 을 빼앗은 다음), followed by a nod to Taylor Swift in English: He made us do.” The song’s first few bars feature the jeomungu, a traditional Korean stringed instrument.
YouTube likely helped increase views of the music video by using the #PinkVenomChallenge on YouTube shorts, inviting fans to participate by creating and sharing their dance moves from the video using the short video feature. The #PinkVenomChallenge runs until September 15th.
Blackpink, whose four members are Jisoo, Jennie, Rosie and Lisa, is set to perform at the MTV Video Music Awards on August 28. And this fall, they will begin their “Born Pink” world tour, which will run from October 15 to June 21, 2023.
YouTube’s 24-hour views metric has become a measure of the popularity of YouTube’s instant hit among fans. In 2019, YouTube changed its show scheduling methodology to exclude paid ad views on 24-hour accounts, which the video platform said would better reflect real fan engagement.
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