Twitch is dropping one of its most beloved features, but the logic makes sense. Twitch is one of the most popular platforms on the internet, even for non-gamers. Although it started as a place for people to broadcast their games and is still widely used for this very reason, it has become a general platform for live broadcasting. Talk shows, game shows, movie watching parties, and more help fill the variety of streams available on the platform and as Twitch continues to grow, the platform is trying to find ways to shine a light on creators. One of the ways that Twitch previously supported was by allowing live stream creators to host another creator, essentially letting their viewers watch another broadcast without leaving their channel.
Twitch has decided to remove the hosting feature to allow live stream creators to better grow their community. The platform noticed that Hosting limits growth potential because they can’t chat with people watching from another channel. As such, the opportunity to connect and build a community with new viewers via hosting is basically impossible unless they come to the actual channel. Instead, Twitch will encourage more raids that redirect viewers directly to another broadcast or with a new feature called shoutout, which is set to be available this month. The shout feature will allow live stream creators to place a follow-up button for another creator in their chat and also tell the chat when the next scheduled broadcast is.
“Viewers want to interact with a streaming device when they are live and this host mode prevents this from happening,” Twitch said regarding the hosting removal. “Preventing viewers from interacting with the viewer they are watching also limits the growth potential of the streaming device because they are unable to build meaningful connections with these new viewers.”
It remains to be seen if this will make any noticeable difference, but at least it adds new features to help make up for that. Twitch seems to be using this to promote other creators, rather than doing it to create any kind of frustration. It’s one of many changes Twitch has made in recent months following things like partners’ ability to stream on other platforms.
What do you think about Twitch removing the hosting? Let me know in the comments or hit me up TwitterCade_Onder.