Instagram will soon start testing the new repost feature

Right now, it’s not surprising that a company “borrows” features from another platform to make it their own. We’ve seen it over and over again, and each time it gets more and more glaring. However, Instagram is working on a new feature that allows users to repost Reels or Instagram content and share it directly on their own feed. Meta was able to confirm the feature, noting that it will begin testing it with a small group of users soon.

The new feature was spotted by Matt Navarra, a social media consultant and industry analyst. Navarra posted a screenshot on Twitter, showing the repost tab which can be found on Instagram Head Adam Mosseri’s profile. Navarra got more details about the feature by mobile developer Alessandro Paluzzi. The screenshot of the Paluzzi app showed an introductory screen with instructions on how the repost works. Apparently, users can take recommended posts and share them in their feed or story. He goes on to explain the repost is displayed in a different tab in the individual’s Instagram profile, just like what we see in Mosseri’s profile below.

Instagram Repost

Although Twitter may have been the first to show the option to repost, other platforms have since borrowed it, and Instagram is certainly not the first to try and adopt this into its platform. While it certainly makes sharing easier, one has to wonder if Instagram users will adopt this feature. Instagram has had problems recently, with its users not accepting some of the changes made to the platform.

One of Instagram’s biggest problems was competitor TikTok. TikTok has exploded over the past few years, and has become one of the most popular social media platforms to date. Instagram recently tried to mimic TikTok’s full-screen style and suffered a backlash from its users. The response was so bad that it forced the platform to reverse course. Fortunately, for every bust, there are plenty of wins, like Instagram’s update of teen-sensitive content filters, the addition of age-verification tools, Amber alerts, and more.


source: Matt Navarra (Twitter), Alessandro Paluzzi (Twitter)
Across: Take Crunch



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