Apple Sponsors Super Bowl Halftime Shows

The NFL continues to modernize its partnerships by striking a deal with Apple to sponsor the Super Bowl halftime show.

On the night of February 13, 2022, what do 120 million people around the world have in common? They were all honored with an unforgettable NFL halftime performance by music legends Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. While this concert was a reunion of many of these artists – and the absolute nostalgia party for kids in the ’90s – it also proved to be the end of an era.

After 10 years sponsoring the Super Bowl halftime show, Pepsi was on the bench. This left the NFL looking for a new title sponsor for what may be the most widely watched 15-minute musical event each year.

As part of the research, the file The NFL has made it clear that it has sought another tech-focused brand To keep the league on the cutting edge. Thursday night’s $1 billion football deal with Amazon is already showing positive results Chiefs-Chargers has averaged over 13 million viewers.

On September 23, the NFL announced that this search for a new halftime partner had ended. Apple signed a 5-year deal worth $50 million to sponsor the event.

The 2023 Super Bowl LVII will be held in Glendale, Arizona, to be named later. in spite of that He never stopped speculating about who could grab the microphone this chapter.

While this new sponsorship deal may not change the immediate fan experience for the half-time show, apart from a few Apple commercials booking the concert, this new deal does provide an opportunity to promote across multiple social platforms. in that press release On Friday, the NFL said:

Over the coming months, fans can expect to see exclusive details and sneak peeks leading up to the Apple Music Super Bowl Halftime by following AppleMusic on TikTok, Instagram and Twitter.

The NFL is relying on this new technology and season-long engagement to offer a half-time show to an entirely new group of fans in this latest effort to grow the game.

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