The series’ head of Hindi films, Aparna Purohit, has revealed “Maja Ma” in Hindi, starring Bollywood icon Madhuri Dixit Nene, the first of many Hindi original films from Amazon Prime Video.
The movie is a Prime Video commission, rather than an acquisition. “We acquired the films, we put the films directly into our service and over the past two years we have released nearly 60 films and also bought into co-productions. Producing our own films was the next logical step,” said Puruhit. diverse.
Below are films in Telugu and Tamil, with Malayalam and Kannada films explored. “We want to tell stories that are truly rooted in our land, compelling and different, in the hands of highly motivated creators – the story is the starting point for every decision,” said Puruhit. “And we really want to delight and showcase our audiences across the country.”
The executive also said that Amazon is open to releasing the films and films it has produced in theaters in India.
Amazon, Netflix and Disney+ Hotstar are among the many streaming companies operating out of India who have signed up for the self-regulatory code. The country’s Minister of Information and Broadcasting, Anurag Thakur, has said the Indian government is content to allow live broadcasters to self-regulate, rather than submit to the censorship board’s permit that theatrical films must have, as long as they remain “responsible”. diverse earlier this year. Broadcasters are expected to comply with the Digital Media Code of Ethics.
Amazon has had some difficulties in this regard over the past year, as the original series “Tandav” has clashed with Hindu nationalist politicians and the operator has changed some allegedly offensive content. This hasn’t stopped the operator from telling the stories he wants to tell, Puruhit said.
“We are responsible to our audiences and to the law and are very, very compliant with the law of the land — in full compliance with the new content guidelines and regulations. But other than that, audiences evolve, and their tastes and preferences evolve,” Boruhit said. “We continue to put our customers first. We will continue to put our creators first and we will continue to tell all of our stories. Look at the stories we’ve told in the last year and a half since these content guidelines came out – nothing has really changed. Are we more responsible? Sure.”
Meanwhile, the service focused on “Maja Ma” produced by Leo Media Collective and Amritpal Singh Bindra, directed by Anand Tiwari and written by Sumit Batheja, as its first cinematic production as the theme resonated.
“It’s the story of this perfect Indian family – on the surface, everything is beautiful, but often enough, the way it happens in any Indian family, when there’s a big festival or there’s a marriage, and everyone gets together, that’s the time when it’s time that In him all the trouble you pushed under the rug, all the skeletons out of the closet.” “And a really strong and resilient woman.” [Dixit Nene] With a strong agency at its core, it really ticked all the boxes for us.”
The band also includes Jagraj Rao, Ritwik Bhumik, Parka Singh, Shristi Shrivastava, Rajit Kapoor, Sheba Chadha, Simon Singh, Malhar Thakkar and Nenad Kamat.
The series “Maja Ma” starts from October 6th.
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