Rihanna has cunningly confirmed that she will appear, and possibly headline, the Super Bowl LVII Halftime Show in February 2023. Roc Nation also confirmed the singer’s engagement on Sunday.
The singer shared a photo of the NFL-branded soccer ball on Instagram on Sunday. Another middle came Reports that the singer was “in talks” for the title of the Super Bowl Halftime Show.
The game, which usually draws one of the biggest TV viewers of the year, is set to be played at State Farm Stadium in Glendale, Arizona. 12.
Although Rihanna’s headline-grabbing first half is a logical consequence of the Roc Nation connection, the singer hasn’t released an album since 2016, despite teasing her new music for over a year. The decision to perform in one of the world’s biggest theaters has surely infuriated fans at the thought of the R&B singer’s new music.
Rihanna was featured at the head of the 2020 Halftime Show, but offer rejected In a decision to show solidarity with Colin Kaepernick and because she “can’t be a deceiver”.
This is the first year that Apple Music will serve as sponsor of the half-time show, replacing longtime NFL partner Pepsi. The NFL announced the move last week at midnight, which had fans assuming Taylor Swift would be the potential headline due to Swift’s call to the watch (her upcoming album is called “Midnight”). This was later refuted by sources close to Swift who spoke to both of them People and TMZ She claimed that although the NFL had approached her in the past, the pop phenomenon turned down the offer.
In May, Pepsi officially relinquished its title as sponsor of the half-time show, opting to walk away from a decade-long association that changed the event from a group of fundamentally rock musicians like Bruce Springsteen, Tom Petty, and Heartbreakers in favor of a new group. Artists targeting younger generations that advertisers and the NFL are seeking to prosecute. The NFL was said to be seeking significantly higher annual payments for sponsorship rights and according to a press release from the league, their contract with the software company is a multi-year deal.
Apple in recent months has shown more interest in sports. Its streaming platform has launched new deals with Major League Baseball and Major League Soccer to show the games to subscribers. Sports rights have long been the domain of traditional media companies like Fox, Disney, Paramount Global and NBCUniversal, but tech companies like Apple and Amazon have played a bigger role in these rights as they seek to lure consumers into broadband video services. . Amazon, for its part, is now a major partner in the NFL thanks to its control of the rights to the “Friday Night Football” game.
Apple Music will offer a sneak peek of its Halftime thoughts via its social handler, AppleMusic, on TikTok, Instagram, and Twitter.
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