Do you feel like you are having a hard time keeping up with all the new music coming out? You are not alone – even if you are, say, a computer and not just a human. Statistics now show that on average more than 100,000 songs are uploaded to digital service providers every day.
So don’t feel bad about not staying on top of things. If each of those 100,000 tunes lasted only three minutes (a conservative estimate by most standards), it would take more than 30 years for one person to listen to all the music released through DSPs in one day. new songs friday It’s like the new nanosecond music.
The daily figure of 100,000 was cited by the CEOs of both Universal Music Group and Warner Music Group at industry events in September, according to Music business around the worldwhich used the staggering number as the week’s stats for Thursday.
MBW reports that outgoing WMG CEO Steve Cooper spoke about the implications of that number at a Goldman Sachs event on September 12, saying, “Today, on any given day of the week, nearly 100,000 clips of music are uploaded to SoundCloud and Spotify and Apple [and] almost. The complexity of being able to separate the music from the 99,999 tracks uploaded that day is incredibly complicated [and] Incredibly difficult.”
For Cooper, there is an upside to that for record companies, as he said he believes artists will rely more on what labels can offer to differentiate themselves in an age when the emergence of new W3 platforms will only set themselves apart from the crowd. More difficult and complex. “Most content creators do not have the capital and skill levels [or] “The experience needed to do all that and be successful,” Cooper said.
On September 27, UMG’s Sir Lucien Grange gave a speech at the Music Matters Conference in Singapore and reiterated the figure, saying that “100,000 tracks are being added to music platforms every day,” per MBW. Like Cooper, Grainge also suggested that this means larger companies will become more vital in navigating massive traffic (as well as “linked content” on social platforms).
This number represents a drastic growth, as MBW reports that just 18 months ago the number of new tracks uploaded daily to DSPs was just 60,000. This figure came from Spotify again in the relatively less crowded days of February 2021. In April 2019, the daily figure for all of Spotify was only about 40,000.
As for the total number of tracks now on DSPs, Apple Music announced this week It has surpassed 100 million songs available on its service. Two years ago, that number reached 70 million.
Putting this in context, Apple Music’s global editor-in-chief Rachel Newman writes: “In the 1960s, only 5,000 new albums were released each year. … Every day, more than 20,000 singer-songwriters submit new songs to Apple Music—songs that make Our catalog is better than ever yesterday. One Hundred Million Songs is evidence of a more democratic space, where anyone, even a new artist making music from their bedroom, can get their next big hit.”
Of course, Apple has positioned itself as providing the solution to trying to find the gold hidden in a haystack of 100 million straws. With so many songs, we know you need someone there to guide you. Gone are the days of random play in your library: now we have to help you discover new favorites and rediscover forgotten gems, whether it’s an expert radio host lighting your way, or Handmade playlist.
Music Business Worldwide noted that neither Grainge nor Cooper cited a specific source for the 100,000 per day figure, but added that we might want to believe them because they “run publicly traded companies, so we’re going to go ahead and do that.”
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