Netflix has announced that it will open an “immersive retail experience” at The Grove in Los Angeles. The store will display some of the most popular and best deals and Movies on Netflix Now like Stranger Things, Bridgerton And the squid game. It will be a store that will also include interactive experiences for shoppers. Netflix at the Grove is set to open on Thursday, October 13th.
according to THR, The store will sell clothes and collectibles such as Funko Pops and books, among other products. The article notes that this will add to the suite of personal Netflix experiences that help leverage the Netflix brand. Previously, the launcher had opened a file Weird things pop-up store, and Bridgeton An experiment titled The Bridgergton Ball.
This shop is 10,000 square feet and will feature “photo-ready color snippets” of characters like Vecna from Weird things The throne of Queen Charlotte from Bridgetonand Young Hee doll from squid game. I mean who wouldn’t want to pretend like they’re upside down with the Vecna or like they’re ruling in the Regency?
With the large number of fans creating TikToks and other reactions on social media for shows like Weird things (especially with the song Kate Bush), or squid game Trends that emerged earlier this year, it makes sense that Netflix is trying to capitalize on its social media presence.
Having a space for fans to purchase merchandise and interact with the shows in person makes a lot of sense, and I think the demand is there. Especially when you think about it Weird things The fourth season broke records when it became the most-watched English-language TV series within its first week of release with over 286 million hours of watched. In addition to both Bridgeton And the squid game They also broke records on the streaming device. The South Korean drama overtook Guardianship-era drama as the most-watched original show when it was broadcast by 82 million viewers.
According to the press release, shoppers can purchase items such as the Hellfire Club T-shirt from Weird thingsFunko Pops from squid game And other book presentations called Inside Bridgeton by show creator Shonda Rhimes, and elements from some of the most successful children’s shows like Gabi dolls house.
In the future, the store will use the second floor for interactive experiences to promote holiday programs, which include: Guillermo del Toro Pinocchio, Enola Holmes 2, School of Good and Evil, Matilda, Emily in Paris Season 3And the Cumberland. The store will also show some Christmas movies on Netflix, like Lindsay Lohan’s Falling in Christmas.
According to a THR article, Netflix is new to retail. She launched her online retail store last summer which features loads of branded merchandise from her most popular offerings. Between the online store and their real-time store in Los Angeles, it looks like Netflix is ready to really promote merchandise sales this holiday season.
The store will remain open until January 6, 2023. You can check all of the above with your Netflix subscription, and keep an eye out for Netflix 2022 movie releases and Netflix TV releases to stay updated when there are plenty of upcoming titles in the pipeline to hit the streamer.
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