The same old team is ready to take to the screen in TNT’s Inside The NBA. But their situation may look a little different.
When Charles Barkley, Kenny Smith, Shaquille O’Neal and Ernie Johnson move to Warner Bros. Network’s featured sports programme. Discovery, they will do so in a more open space that includes larger screens, large vertical screens and generally wider. A design that reflects some of the requirements of modern production. It’s the first time in nearly four or five years that the company’s sports division has updated the look of the show.
Craig Barry, executive vice president and chief content officer for Warner Bros. Discovery, “You just became the fifth personal group on this show,” and you need to accommodate some hosts’ desire to get up and be more physical than a typical group of sports studio hosts.
“We think authenticity is a big part of the show,” the CEO explains. “Shows aren’t always perfect. Maybe someone comes in late or walks in in the middle of the show./Or maybe something happens at the location and someone wakes up to play a joke. We want them to have that space, where they can show that very unique side of the show that It really is kind of different.”
But there are other forces at play as well. To grow the social media reaction to the program, some screen placements and screens had to be adjusted. Vertical screens will help the show take advantage of video contributions that might be based on content from TikTok or Instagram, and larger screens can help producers highlight tweets or other banter from fans and viewers.
“The main drive there is that we want more of a social media presence within the line programme,” Barry says. “You don’t have to be famous to send a tweet and have it go on air.”
The new collection will appear after Warner Bros. Discovery takes steps to ensure the people sitting in it stay put. Earlier this week, the media company re-signed Johnson, Barkley and Smith to new multi-year deals to host “Inside The NBA,” just as expectations are rising for negotiations over the next NBA rights deals, which are set to expire with Warner Bros. and ESPN for Walt Disney after the 2024-2025 season. O’Neill entered into a broader agreement with the parent company in 2020.
“We really see the set as a catalyst to help differentiate the show,” Barry says.
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