Mattel signs deal with Netflix for more Barbie programming

Netflix continues to work with Mattel, as a new long-term agreement will keep Barbie’s programming on the streaming device. Barbie: Mermaid Power One of the latest shows to stream on Netflix, the new movie features Malibu and Brooklyn’s versions of Barbie Roberts in a new mermaid-themed story. according to The Hollywood Reporterthe first project from the new Mattel/Netflix deal is a special interactive project titled Barbie: an epic road trip. Mattel Television will produce series and specials based on the popular Barbie line, along with non-exclusive titles for other outlets.

Barbie: an epic road trip It enhances Barbie’s ability to inspire, empower and entertain children globally,” Fred Sully, senior vice president and general manager of Mattel Television, said in a statement. Stream landscapes through episodic series, feature films and specials, digital games, short-form YouTube content, and now, the first ever interactive special. We couldn’t be more excited about this new era of Barbie content and for fans to connect with Barbie like they never did before.”

Barbie: an epic road trip Features Barbie “Malibu” Roberts, Barbie “Brooklyn” Roberts, Ken and Skipper as they journey across the country to find homes for shelter animals – but also in New York awaits a life-changing opportunity. Viewers will be able to shape the story via interactive elements, with over 100 decisions and 500 possible story combinations.

Executive Producers at Barbie: an epic road trip They are Fred Sully and Christopher Keenan, Senior Vice President of Global Content at Mattel TV. Ann Austin is a co-executive producer and lead writer. Aury Wallington is a writer, and Conrad Helten is the series’ director.

“Giving viewers the opportunity to choose different versions of Barbie stories is an all-new way for Mattel TV to deepen the worldwide audience’s experience of watching Barbie content,” Keenan said in a statement. “When kids and parents are immersed in the world of Barbie, they can co-shape the many adventures of Malibu and Brooklyn, along with Ken and his sister Skipper, by making choices for characters at every turn. The format is full of endless possibilities.”

Fans have a lot of interesting Barbie content to look forward to from Netflix in the coming years. Barbie: an epic road trip It premieres October 25 on Netflix.

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