As pop culture trends continue, nostalgia continues to have its moment. Almost every aspect of things, whether it’s entertainment, fashion, or even food, looks to the relatively recent past for inspiration sometimes in the return of beloved franchises and shows, and sometimes in every new creation that has a decidedly retro vibe. Now, Kraft Real Mayo is having the fun of nostalgia, too. On Tuesday, the brand announced its partnership with Juicy Couture for “The Smooth Lover’s” collection, a new collaboration that sees Kraft Real Mayo-inspired updates on classic Juice Couture designs.
The new limited-edition collection features a dark blue velor tracksuit with the iconic “Juicy” design replaced by “Smooth,” as well as a white velor top featuring “Mayo Couture.” Both pieces are decorated with ornaments. The iconic Juicy Couture velor suit was a luxury staple of the 2000s.
“Kraft Real Mayo and Juicy Couture are synonymous with being champions for those who delight in their individuality and are not afraid to stand up for what they love, making this partnership a match made in Velvet Heaven,” said Francis Sabatier, Brand Director, Kraft. Real Mayo, at Kraft Heinz. The Smooth Lover’s collection is a celebration of what we love most about our fans, and we’re thrilled to introduce them to the first mayonnaise-rich couture design that goes into their wardrobe and expresses their individuality. “
Said Billy Schaefer, Senior Director of Brand Partnerships at Authentic Brands Group (ABG), owner of the Juicy Couture brand. “We are thrilled to partner with KRAFT Real Mayo for this incredibly fun collaboration that takes Juicy Couture to the next level of pleasure.”
For “The Smooth Lover’s” set, fans will have to head over to it mayoouture.com. The set is available in sizes ranging from XS to XL and costs $150. For those who can’t sign up for the set while pre-ordering, there will be another chance on Friday, November 4th with more inventory launching.
What do you think of Kraft Real Mayo’s collaboration with Juice Couture? Let us know your thoughts in the comments section.