The writing was already on the wall, but now it’s even bolder: The CW’s relay programming will be from its former parent company Paramount Global and Warner Bros. Discovery will “slight” by the next broadcast season.
“The CW’s programming for the 2022-2023 broadcast season, which runs through the end of August/early September timeframe of next year, has been laid out for next year’s timeframe. You’ll see that programming for Nextar, Executive Vice President and CFO, Lee Ann Gleiha, said during the company’s third-quarter earnings call on Tuesday. It aligns with what programmers have historically been showing on air for that time frame.” Over the next year, we’re really working on developing our roster, which will then go online in the 2023-2024 broadcast season. We’ll have some carryover commitment for CBS and WBD programming that year, but it’s minimal at this point.”
“Warners and Paramount aren’t prevented from selling software to us, it just has to be a financial deal that we like, and there may be two shows that stand out themselves and we want to keep in the next year,” Nexstar CEO Perry added.
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Currently, The CW has only a few production titles produced by Paramount and WB Discovery left in mind to carry over to the 2023-2024 season, as the final season finale dates have already been canceled or announced. Among those remaining contenders are “Walker,” “Walker: Independence,” “Superman & Lois,” “All American,” “All American: Homecoming,” “The Winchesters,” and the upcoming DC Universe series “Gotham Knights,” which will debut in mid season.
Sock brought up the recent appointment of CW Chief of Programming Brad Schwartz, a Pop TV vet who was picked by new CW chief Dennis Miller. The CEO noted that Schwartz, “with a much smaller budget than what we gave him at The CW, was able to find and develop a show called ‘Shit Creek,’ which, boom, your job is easy—just look for a couple more of those and we’ll be in good shape.” in the CW”.
As Nexstar previously explained, Sook once again noted that the TV station group is looking to turn The CW into a mix of written and non-written content for a “wider audience.”
Sock also spoke on the call about how NBC eliminating 10pm prime time and joining Fox and The CW in handing that block to local station groups would be “very profitable” for Nexstar.
“Oh, that would be good,” said Seok. “We’re going to make more money with an hour of news at 10 than an hour of network programming where, a) we have all the inventory and, b) I expect NBC to run from 89 hours per week of network programmed time to 81 or 82 hours per week. of network program time and we pay them less. But everywhere, we have a number of Fox, CW, and MyNetwork stations broadcasting news in that last peak hour and it’s very profitable.”
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