Is Black Friday still a thing? Holiday shoppers want deals

The day after Thanksgiving is called “Black Friday” in part because it is considered the biggest shopping day of the year and routinely brings businesses into the “black” or out of the red, and makes it profitable.

But in recent years, companies have released Black Friday deals before the day after Thanksgiving. And there was a backlash against companies for forcing employees to work on Thanksgiving and early the next morning. But Black Friday is still alive and well.


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