Cyber ​​Monday: what is it and when did it arise?

wWith popularization and success Black Friday In the United States, online retailers wanted to join the wave of these consumption days, and in 2005, they decided to organize a day dedicated exclusively to network sales and thus encourage online shopping. Thus, the date Internet Mon It’s set for the Monday after the so-called “Black Friday,” so it’s Monday, November 29th.

term Internet Mon They were introduced by the National Retail Federation (NFR), and according to the same organization, about 63 million people are expected to take advantage of the online store’s offerings.

Black Friday Starting at midnight this Friday, November 25, after Thanksgiving, people will be able to take advantage of offers in physical stores and some online. It is usually held on the last Friday in November.

NRF estimates that about 114 million people will benefit from the sales.

What is Cyber ​​Monday?

Internet Mon It refers to the Monday after Black Friday, and is usually celebrated thereafter Thanksgiving in the United States of America. On this date, many digital platforms and retailers offer online discounts and promotions to promote e-commerce and continue their Black Friday sales.

In 2018 alone, Amazon scored Internet Mon As the largest shopping day in history, with 18 million toys and 13 million fashion products sold, in addition to significant sales in devices and gadgets such as headphones and virtual assistants such as Alexa and Google Home.

How did Cyber ​​Monday come about?

Origin Internet Mon It dates back to 2005. At that time, e-commerce was not as popular as it is now, so online stores saw an opportunity to entice users with offers and promotions on their digital platforms.

And so, on November 28, 2005, a group of the National Retail Federation in United State Suggest an idea Internet Monas one of the major online shopping days of the year, which was very successful.

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