Halo Top is giving out free ice cream and exercise equipment for the New Year, but there’s a catch

The New Year is almost upon us and for many, that means it’s time for New Year’s resolutions. Every year, people resolve to make all kinds of changes in their lives for the coming year—many times, those goals are related to health or fitness. However, the success in maintaining these resolutions is actually not that high. A study published in 2021 by the International Journal of Environmental Research and Public Health (via CNN) found that about 64 percent of people give up on New Year’s resolutions by the end of January. However, for 2023, Halo Top is giving people some incentive to stick with their resolutions. The low-calorie, high-protein ice cream brand announced Wednesday that it’s launching a new line of ice cream-inspired workout gear that fans can get for free if they keep their resolution — but they’re also offering free ice cream to those who don’t go the distance.

According to the brand, the new limited-edition collection will include yoga mats, exercise bands for your ice cream fix, ice cream pitchers and much more, and all people have to do to get them is keep up the resolution for 66 days — the length of time it takes to form a habit. . Between January 1 and March 31, 2023, fans can go to halotopgoalgetter.com and track their progress toward their goals to grab the limited edition merchandise. On top of that, those who work on their resolutions can win a week-long spa as well.

But while it all sounds “cool,” even those who don’t stick to their resolutions for the full 66 days will come up with something sweet. Halo Top is giving out free ice cream to those who track their progress and only keep those resolutions for seven days – and while that may sound counterintuitive, rewarding solution with ice cream, Halo Top is a low-calorie, high-protein ice cream made by using Skim milk is ultra-filtered to give it a creamier texture at only 320 calories for the entire pint.

Halo Top’s Goal Getter tracker launched on January 1st.

Are you going to make any health or fitness resolutions for the New Year of 2023? How long do you think you will keep your decisions? Let us know your thoughts in the comments section!

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