It’s been a landmark year for Candace Cameron Bure and her parent company, GAF. The company pushed out a slew of additional content this year’s holiday season and weathered a PR storm caused by comments Bure made about the network focusing on “traditional marriage.” Now, the former Hallmark star is celebrating her GAF’s “continued growth” in 2023, despite any controversy on the Internet.
In a new issue of GAF, the network celebrated closing 2022 as the “fastest growing” network on cable. That growth was reportedly driven by the holiday season’s content, as the network premiered 18 new movies — up 50% from last year’s showings. Among those movies was Candace Cameron Bure Christmas… present, which also starred Marc Blucas. As the news broke, the actress celebrated on her social media, calling it a time of continued growth for the network. I wrote:
separately MailBure also reached out to GAF fans, writing, “Thank you for finding us and watching Great American Family.” While it seems mostly like good news from the watch front, Bure, as well as its parent network, has faced ups and downs in recent weeks. the previous Fuller House The star was actually doing the press regarding the aforementioned Christmas… present When asked about the differences between GAF and its old parent network Hallmark – a network that Bure left last year.
Bori said at the time of her exit that it was about “contracts”. But then this interview spins in which Bure talks about the changes to Hallmark programming over time. On the contrary, she said she was drawn to GAF because, in her words, “I believe the great American family will keep traditional marriage at its core.” this is It sparked reactions from other Hallmark stars including Hilarie Burtonbut also Jojo Siwa, who had been contacted by Puri As someone she had a negative Hollywood experience with. The backlash didn’t end with her, though Fuller House Co-star Jodie Sweetin is reportedly no longer following each other.
Buri has described her “faith” as an important part of her journey She noted that “breaking out of the ordinary” has always been a part of her career. Recently, she also shared in a New Year’s post that her goals in 2023 include being able to “endurance” the way Jesus taught her. While she didn’t specifically mention the backlash she faced in 2022, she made it clear that she hopes to find “joy” next year despite any “treaties.”[s]l, hardship and circumstances [s]You might experience it. Watch her full post about next year, below.
So, it looks like her transformation to GAF was a good fit for her. She has been able to work towards her goal of “upgrading.”[ing] Faith programming. GAF’s former Hallmark president, Bill Abbott, has described religion-based programming as an “underserved” market and these cable numbers seem to reflect that. This is especially notable in light of Hallmark’s recent changes, which have included sharing more diverse viewpoints.
This year saw several firsts for the rival network’s holiday programming, including the airing of the first rom-com -led LGBTQ+ starring Jonathan Bennett. The two networks seem to be opposing themselves, with cast members signing exclusive deals on both Hallmark and GAF and programming making separate decisions. We’ll keep you posted if this continues into the new year.
