YouTube begins testing a “1080p Premium” option optimized for mobile subscribers

What could change more and move behind the paywall?


It looks like YouTube is starting its test kitchen again with a new video option popping up for some.


A new option appears for some users of the video streaming service by a user in reddit (via This is Tech Today). YouTube appears to be testing a new video quality option called “1080p Premium”. However, with this test, YouTube added a line of advertising that read “Enhanced Bitrate” below the new option currently being tested for mobile watchers. A higher bit rate option would improve the video overall which affects the overall image quality considering that the video is under less compression.

Users on reddit They shared their latest experiences with YouTube’s 1080p option. Many have noted how its quality, despite being the highest option non-subscribers can muster, is still not a search for the code. At present, the current version of the 1080p video option is more compact in itself. Premium members looking for sharper, higher-quality videos can switch to using the 4K resolution option, but this technically takes a higher toll due to the size of the video. This is Tech Today Presumably, while 4K looks great, it’s higher in resolution and bitrate. YouTube might look at this situation from a different angle by offering lower resolution video with the bitrate strength of what you would expect from a higher resolution.

The word “premium” seems to imply that this option will be another feature locked behind YouTube’s paywall, which requires users to purchase a subscription to the streaming service. This is the second case recently when YouTube experimented with the video quality option in some way. Previously, the video streaming service ran a short test with the 2160p (4K) option, requiring users to become Premium members to use it.

Once testing finished, YouTube regained the ability to view 4K quality options without the need for a Premium subscription. Unfortunately, testing like this is seen as a warning sign that there may be times when YouTube creates better experiences but asks for something from the user before granting them access. It would be interesting if other changes that are currently available to everyone suddenly and surprisingly shift to the Premium plans.

It’s not all bleak, though, as YouTube has been doing more recently to improve its mobile app experience. The streaming service earlier this month began rolling out a new video player that added a cleaner design with easier access to controls while watching a full-screen video.

source: reddit

via: This is Tech Today



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