5 lessons Apple’s Earbud competitors and AirPods Pro 2 can learn

When Apple unveiled its first pair of AirPods in 2016, little did we know that they would go on to shape the true wireless earbuds market. The all-white design may not be for everyone, but once competing headphone makers began to see its popularity, many took to imitating the AirPods’ iconic drop stem shape and slim rectangular charging case design. Some have even figured out how to create smaller, sturdier, and sleeker AirPods replacements.

While the design is an important part of the appeal of Apple’s AirPods, other factors have also contributed to their massive success. Innovative technology like the first implementation of groundbreaking features like Ear Tip Fit Test and spatial audio, combined with a robust ecosystem, is what puts AirPods, and AirPods Pro 2 in particular, in a league of their own.

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