How to clean and protect your sneaker collection like a sneakerhead

Sneaker culture has taken off in a big way over the last few years, with more people than ever seeking out limited edition kicks and retro releases of established classics, shelling out hundreds — sometimes thousands — for their most sought-after shoes. 

What started as a hobby for devoted basketball fans has gone on to become a financial juggernaut, with the resale market alone now estimated to be worth billions of dollars. Even luxury fashion brands like Gucci (opens in new tab) and Louis Vuitton (opens in new tab) now sell basketball sneakers.

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