Elvis Presley asked Priscilla Presley to help create his iconic logo | music | entertainment

Elvis Presley loved to decorate himself with the finest fashions and the most extravagant outfits. He was, of course, famous for wearing the signature white suit, but he also loved jewelry.

Over the years, he has amassed thousands of dollars worth of rings, necklaces, and watches.

Elvis had a special connection to one batch of custom jewelry, though: the TCB logo. The thunderbolt and initials stood for “taking care of business in a jiffy,” and were one of the star’s catchphrases when he was growing up.

In the late 1960s, Elvis decided he wanted to give this logo a physical form and gifted it, as jewelry, to his band and members of his entourage, the Memphis Mafia.

The original idea for the logo didn’t come from Elvis, though; Instead, he asked his wife, Priscilla Presley, for help.

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Priscilla looked back at Elvis’ life in 2022 while talking to him Vogue magazine. During the conversation, she mentioned the amazing TCB logo.

She explained, “I actually designed a TCB necklace. We were on a plane to Memphis one day, and he said to me he wanted to have something for men to make just for men, a piece of jewelry for TCB, specifically.”

When Priscilla is thinking about this on the plane, it starts raining outside. And when she looked out the window of the private plane, she saw something that inspired her.

“As it rains,” said Priscilla. “A bolt of lightning bolted across the sky. I looked at it, drew a bolt of lightning, and then put TCB directly on it.”

She showed Elvis and said, “Is that what you mean?”

Priscilla said he looked at him and replied, “Oh my God, that’s it. That’s what I want.”

Priscilla continued, “And the rest is history!”

Elvis went to order some rings and necklaces to be made, which he gave to his nearest and dearest. The former was reportedly designed and gifted to JD Sumner, his close friend and backup singer.

But Priscilla wasn’t entirely thrilled with how things were going. She added, “I’m going to upgrade, I don’t have a patent on that.”

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