Interest in EV trucks like F150 Lightning is plummeting — here’s why

I never once imagined ever being enticed by a pickup truck, but that all changed when I test drove the Ford F150 Lightning over a weekend. Just in that time alone, I was convinced about many things regarding electric vehicles, even though I had challenges filling up at a Tesla Supercharger station. Yet, it looks like I’m in the minority because the latest reports indicate that demand for electric trucks like the F150 Lightning have waned.

On one hand, I’m not terribly surprised by this, but Ford took this gamble with its most popular pickup truck model. It was just days ago when Ford announced layoffs for 1,400 of its workers in its factory in Michigan that manufactures the F150 Lightning, which only compounds the year-over-year decrease in sales posted for Q4 2023.

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