Apple may have cultivated a brand image by championing the art of storytelling, but nobody talks about how its products — no matter which device you choose, at any price point — offer a singular experience. The new iPhone SE (2022), although half the price of the iPhone 13, does not give an impression that you are using a low-cost iPhone. This is a fundamentally different attitude from the other brands, whose smartphones are designed ‘on purpose’ to feel different depending on how they are priced. Sure, the iPhone SE…
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