During Super Bowl week, Tom Brady announced his retirement from the NFL. This move was short-lived; Brady couldn’t even wait two months, announcing his return to football in mid-March—the designated Sunday for the NCAA Basketball Tournament, so why should another sport get all the attention?
Since Brady made his decision to return to Tampa Bay, there has been a lot of talk about his return. Brady gave himself A kind of vague, non-binding answer About feeling pressure by the Free Agency to return, though he said it was more like a 55-45 decision between returning to the field and staying retired to spend time with his family.
Although he won’t admit it publicly, there’s another tempting reason for Brady to come back: he’s the most famous man in world football right now.
Mike Ehrman / Getty Images
Yes, even at 45, Brady still has tremendous pulling power. He generated $9.5 million in collective licensing and marketing revenue from March 1, 2021 to February 22, 2022. The closest player is Patrick Mahomes, who made $3.3 million through his company 2PM, LLC.
National Football League Players Association Submit an annual report With the US Department of Labor, this report includes the money players have made through mass licensing and marketing efforts. These are deals negotiated through the NFLPA and many players, such as trading cards, figurines, T-shirts, banners, and video games.
All players receive royalties based on the number of items sold that feature their appearance or name. For example, Brady makes money if someone buys his number 12 shirt or invests in one of his trading cards.
Brady has become more active on social media since leaving the New England Patriots in 2020. As a result, he got more sponsorship and endorsement deals and became more active in marketing himself. This has definitely factored into his earnings, but it’s also possible that his retirement played a role
Remember, someone paid over half a million dollars for the final ball in the final game (the money was eventually returned after Brady announced he was back). This guy wasn’t the only one who wanted a good piece of the greatest midfielder ever to play football.
Could Brady again hit nearly eight digits in the license? If this season turns out to be a true swan song, you’d better think a lot of fans will try to get in on the action.
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