All too often, a character enters the consciousness of pop culture and changes it forever, delivering something the world didn’t know it needed. Murph, the last to receive that honor, may be the newly unveiled mascot of Nerf Games and Games. Morph, who uses their non-binary pronouns, is an anthropomorphic character whose body is made entirely of Nerf arrows. The character debuted amid an unexpected uproar earlier this month, with the funky mascot flirting with a wide range of responses, from horror to true amusement, on social media. Now, it looks like Murph has gotten into the game themselves, as they launched their official Twitter account on Thursday. Murph made his Twitter debut with a very appropriate mirrored selfie, joking that they were “foaming” about not being on social media.
Ok Twitter, I’m here now.
I had foam ya. pic.twitter.com/EfO3OBttwH
– Morph (MurphFromNerf) June 23, 2022
At the time of writing, Murph’s official Twitter account has just over 4,000 followers, and only follows four accounts – two official Hasbro accounts, the official ESPN account, and the equally cheerful Philadelphia mascot Gritty account compared to Murph when they debuted.
Created in partnership with advertising agency The Martin Agency, Murph is set to begin appearing in Nerf ads, retail outlets and social media channels later this month. Murph’s debut will be part of a multi-year marketing campaign called “Unleash The Play In You”.
“We wanted to provide a talisman that represents this lasting, unparalleled pleasure that lives in all of us and creates the physical embodiment of that feeling you get when you play with Nerf,” Adam Kleinman, senior vice president and general manager for Nerf at parent company Hasbro, said in a statement when the reveal was made. About Merv for the first time. “Nerf understands that while screens are great, there is still a need for children and their parents to get out, get active, and make memories.”
While there’s no telling exactly how Murph’s social media presence will develop further, the mascot has already been compared to all kinds of cryptids, being thrown into a hypothetical beef with Philadelphia’s famous Flyers Gritty mascot, and interviewed with specific questions about their physiology. . , so the sky seems to be the limit.
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