NuraTrue Pro wireless earbuds outperform AirPods for lossless CD-quality sound

Australian audio company Nura has announced a next-level wireless earbud with the NuraTrue Pro ($329) — Qualcomm’s first headset to support aptX Lossless Audio codec.

Fact: More audio data results in better sound quality. So, the arrival of the NuraTrue Pro with the ability to deliver uncompressed, CD-quality audio is likely to sit somewhat uncomfortably with a lot of wireless headphone makers right now that still use SBC, AAC, standard aptX audio technology, especially Apple. . The Cupertino giant is rumored to introduce its own lossless audio codec on the next generation AirPods Pro that would allow the earbuds to play music at a higher quality across compatible devices, but so far that hasn’t materialized.

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