Do not press “Submit”. These three words were made famous by football coach Herm Edwards. Edwards was speaking to a group of rookies at an NFLPA-sponsored event where he was giving a football presentation. When you click on it [send] “You can’t take it back, man – it’s in there,” Edwards said. “This is a presentation people at EA should have heard before tweeting on July 1 about single-player games.
For context, EA’s response here follows the recent hateful trend on Twitter to write “It’s 10 BUT (insert negative property/action here). They tweeted “They’re 10 but they just love playing single-player games.” If this was anyone else and not EA, it would still be The tweet is met with some outrage, but this is EA who posted the tweet – the company known for single-player games like Dragon Age, Mass Effect and a host of others including the upcoming Star Wars Jedi: Survivor, the 2019 sequel to Star Wars Jedi: Fallen Order. Someone who works at Respawn or EA and you see this tweet Imagine you’re Zach Mumbach, a developer who used to work at EA and Visceral.
Mumbach wasn’t even close to feeling alone as the tweet has since been moved over 17,000 times and has plenty of responses (including a bunch of memes). Other developers who used to work at EA had similar tweets to Mumbach’s regarding how badly they were treated by the company during their time there as well. Over the years, EA has closed down more than 10 studios including Visceral where Mumbach worked and DreamWorks Interactive best known for making the Medal Of Honor series.
After shutting down so many studios that made single-player games, you’re probably tweeting something that could be taken as a snapshot for clients And the Developers may not have the best idea? Context is key, especially when it comes to social media; You might tweet or post something you think is harmless, but it’s all too easy to turn into a PR nightmare with personal and professional repercussions.
But EA didn’t water down its statement until about four hours after the original tweet was posted. EA deserves a small amount of credit for not deleting the original tweet – it didn’t try to hide or just ignore the fallout. They took (as the tweet says below) the letter “L” and owned it.
People were justifiably angry, as it comes as a personal attack and a wrong attack at that, given that EA isn’t an exclusive multiplayer game maker. Then it is worth considering the fact that EA made a file leaked A mess from its latest multiplayer release, Battlefield 2042, and the recent revelation that it’s currently working on a single-player Battlefield campaign. Not to mention Dragon Age: Dreadwolf, which will definitely be a single player focused game.
With EA’s recent multiplayer output being subpar, it’s likely that the publisher will rely on its single-player games to save some face in the coming years. With that in mind, they probably have to treat single players a little more modestly if they want those people to play their games.
[ad_2]
