What is the “priority” on Instagram because the new DM feature annoys users?

Instagram has introduced a new “priority” feature in its direct messages but users are not happy with it.

It’s no secret that the social media app is constantly providing updates to improve the user experience.

Recently, the app’s parent company, Meta, introduced a bunch of new features such as layout changes, suggested posts to your feed as well as a new black background.

Photo by KIRILL KUDRYAVTSEV / AFP via Getty Images

What is the priority feature on Instagram?

The “priority” feature is A label that Instagram adds to users’ DMs To help them prioritize responding to their followers.

It determines which of your followers is a priority based on how often you talk to them.

The feature appears to have been around since early June but hasn’t rolled out to all users.

Unlike some of the other new features of the app, users are not thrilled with this feature. Many are wondering what algorithm is used to determine the “priority” follower.

“Think of the algorithm Instagram uses to flag people as priority but I’m pretty sure it’s not working properly,” One user wrote on Twitter.

Users are annoyed by the ‘priority’ label on Instagram DMs

The option to prioritize the people you want the most is a good feature, but many users are annoyed that it is not working properly.

Why do Instagram DMs make random people a priority? angry user tweeted.

What is ‘priority’ on Instagram dm. I didn’t get it…” Wrote else.

“What’s wrong with Instagram? Reply twice 3 times to anyone and here you go with priority flagged on their name,” Another user’s response is disappointed.

Instagram also introduced new layout changes

In late June, many Instagram users began taking to Twitter to report a scrolling change in their feed.

According to users, the normally smooth feature became loose, static, and even made them dizzy.

The changes to the scroll feature are part of a new layout and feed changes that Instagram is currently testing.

As early as May this year, Instagram CEO Adam Mosseri announce Updates that are supposed to make feeding your home more “immersive.”

He revealed that all posts will now appear vertically, in a 16:9 ratio and take up more screen space because “video is a bigger part of the home experience.”

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