At this point, it’s no surprise that Netflix has faced some challenges in recent months. The broadcast giant reported earlier this year that it was losing subscribers, causing stock prices to plummet across the entertainment industry, and has since made headlines with waves of layoffs and other shifts in an effort to streamline and adjust. In addition, Netflix is looking at additional revenue opportunities, including ad-supported levels and strict password-sharing measures, but now, a new report from Bloomberg Indicates that the broadcaster is looking into promoting some of its old original series for broadcast on other networks.
According to the report, Netflix is considering sharing some of its older original series on streaming networks around the world as just one strategy to generate additional revenue. The report, which also indicates that they are considering putting original films in traditional theaters as well, is something that has yet to be finalized, but one that is being talked about. No additional details are available.
Given Netflix’s extensive catalog of original series, publishing some of them could be a fairly profitable option – one that would make reaching audiences who don’t have or can’t afford a streaming subscription some of Netflix’s best shows. However, one could also argue that it may also contribute to a further decrease in the number of subscribers or new subscribers – and as the report notes, achieving more existing customers is becoming increasingly important for Netflix.
As for things going forward, it was recently announced that Netflix is working with software giant Microsoft to develop an ad-supported subscription plan. The plan was originally announced in April.
“Today we are pleased to announce that we have chosen Microsoft as our global partner in advertising technology and sales,” Netflix says in a statement. “Microsoft has a proven ability to support all of our advertising needs as we work together to create a new ad-supported offering. Most importantly, Microsoft has provided the flexibility to innovate over time in both the technology and sales side, as well as strong privacy protections for our members.”
“At launch, consumers will have more options to access award-winning Netflix content,” Microsoft said in a statement. “Marketers looking to Microsoft for their advertising needs will be able to reach the Netflix audience and premium connected TV inventory. Today’s announcement also endorses Microsoft’s approach to privacy, which relies on protecting customer information.”
What do you think about Netflix considering publishing old original content for streaming on other networks? Let us know your thoughts in the comments section.
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