Earlier this year, RITZ and OREO teamed up to give snack lovers what they’ve been craving for years when they launched their first-of-its-kind collaboration with RITZ x OREO. The collaboration was met with a lot of excitement by snack lovers and now RITZ is back once again to give the public what they demand when it comes to snack time, and it’s time for National S’mores Day. On Wednesday, RITZ announced the reintroduction of RITZ’s favorite Bits S’mores from the early 2000s era.
RITZ Bits S’mores are pretty much what you’d expect. The treat pairs a bite-sized RITZ cookie with a chocolate-and-marshmallow-flavored filling to make a mini sandwich similar to the one at a campfire. The snack used to be popular, but it was unfortunately discontinued and fans have been hoping to see the snack come back since then. There are even petitions calling for the return of RITZ Bits S’mores, so news that they will be back would certainly be welcome.
However, there is a little catch. The iconic RITZ Bits S’mores will not return to store shelves. Alternatively, starting today – Wednesday, August 10 – fans can log onto RITZ’s social media channels for a chance to win a free bundle of the very limited edition. Fans can visit RITZCrackers on Instagram and Twitter for a chance to win. Here’s what they have to do:
• Instagram: Follow @RITZCrackers and comment on S’mores’ post referring to a friend
• Twitter: Follow @RITZCrackers and tag a friend in a S’mores post using the hashtag #RITZBitsSmores
Interestingly enough, RITZ isn’t the only brand celebrating National S’mores Day today. Reynolds recently shared their plans to celebrate this delicious holiday by rolling out recipes for Pickle S’mores as well as Caramel S’more and Bacon Cookies as well as the classic Campfire Crunch cookies. You can check out more about it here.
Are you excited to drop the limited edition RITZ Bits S’mores? Will you try to win a box of rewards? How do you celebrate National S’mores Day? Let us know your thoughts in the comments section!
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