Twitch has announced that it has made a major change to where partners can stream their content. Twitch is one of the biggest platforms on the internet, managing to lock up millions of people every day with a wide variety of content. Live broadcasters can stream games, talk shows, and even movies on Amazon Prime, all while making money and coordinating the audience for themselves. Twitch is one of the most popular live streaming platforms, even inspiring other tech giants like Google to take cues from it and apply it to their YouTube live streaming platform. This has led to so much competition between the two platforms that YouTube has even signed contracts with some of Twitch’s biggest talents.
Now, Twitch is trying to find a compromise as YouTube increases pressure. Twitch Partners with exclusive deals were previously banned from streaming on other platforms like YouTube and now, that’s changing. Twitch partners can now live stream to YouTube and any other service they want on one condition. They are not allowed to stream on both platforms simultaneously, so if they wanted to stream on YouTube, they would have to end broadcasting on Twitch and move on. However, Twitch has given partners permission to have synchronized streams on non-web-based platforms like TikTok or Instagram. You can read Twitch’s official position on this matter below.
“We do not allow simultaneous broadcasting on Twitch-like web-based services that support streaming for long periods of time, such as YouTube and Facebook, because we believe interacting with two simultaneous streams can lead to a suboptimal experience for your community,” Twitch FAQ. “However, we know that many of you want to use other services to grow your community, so simultaneous broadcasts are allowed in short form, and mobile services, such as TikTok or Instagram Live.”
While it’s unlikely that many Twitch partners will change much of the way they stream due to their inability to synchronously stream on YouTube, it’s a welcome addition. It remains to be seen if these restrictions continue to fade, but it does indicate that YouTube and other services are already starting to pressure Twitch to make belated changes.
What do you think of this change from Twitch? Let me know in the comments or hit me up TwitterCade_Onder.
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