Nicole Kidman’s iconic meme-worthy ad for AMC theaters is getting a sequel. according to Vanity Fair, a follow-up to the viral ad is already underway, confirmed Billy Ray, the screenwriter behind the original ad that set off an internet storm. Ray told the outlet that AMC asked him a month ago to write a follow-up. Ray, who has also written films like flight planAnd the hunger GamesAnd the Captain PhillipsAnd the Richard Jewellalso confirmed that the ad was indeed written.
“I got a text message from the president of AMC about a month ago asking if I was going to write the next one, and of course the answer to that is yes,” Ray said. “It has already been written.”
“I’m very, very excited about it,” Ray added, though he didn’t reveal any details about what this second announcement might involve.
“All I can tell you is that we are not stupid enough to fly in the face of the person we already did and try to beat them,” Ray said. “So it’s a very, very different approach and it’s a bit like the one we’ve already taken.”
AMC Theaters initially had great success with its “Welcome Back” campaign for audiences as movie theaters began to open up in the wake of the COVID-19 pandemic, and Kidman’s initial announcement was a major part of that. The trailer featured the actress inside AMC giving a monologue about the magic of watching movies in the theater, including the phrase “In a way, heartbreak feels good in a place like this.” The ad was surprisingly popular and even spawned a variety of memes and parodies that were shared online. Earlier this month, it was announced that the campaign was so effective that the theater company signed Kidman as a spokesperson for another full year.
As for the sequel announcement, Ray confirmed it Vanity Fair That follow-up will also feature Kidman. Ray also explained how Kidman was the one who asked him to write the first ad.
“When Nicole first asked me to do it, I was just doing it as a favor,” Ray said. “I said I’d do it for free just because I’m a fan and a friend of hers. My agent said, ‘No, that’s not what’s going on here.'” You must pay for this. “And it turns out that my agent was right because he had real value.”
Are you excited that AMC’s viral ad for Nicole Kidman is getting a sequel? Let us know your thoughts in the comments section.
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