Netflix is said to be starting to grab on to the one element that first marked its business: the glider-watching model. new industry Analyst report Reed Hastings, CEO of Netflix, allegedly is finally starting to shift from his long-standing refusal to abandon binge-watching launch models for Netflix Original content. While nothing concrete has been suggested in the way of the new release model, Puck News notes that Hastings “seems unwilling to focus on the gluttony model because he didn’t need to or didn’t want to. Now, it appears he does.”
Reed Hastings might read the writing on the wall when it comes to the next phase of Streaming Wars. Ever since Netflix began cutting back on mail-delivered DVDs and focusing on streaming in the late 2000s and early 2000s, there has been debate about whether the binge-watching model is the most efficient way to consume content. In the past few years, it has seemed as if the modern standards for measuring TV and film success in broadcasting have come from social media buzz, both in terms of its size and its sustainability. Netflix’s viewing model doesn’t have much trouble achieving the former: it’s a recent feat that might cause the streaming giant to worry.
It has been increasingly noticed how services like Disney+, HBO Max, and Prime Video are controlling the pop culture ethos by releasing weekly episodes of original TV shows. marvel, Star Wars, Lord of the Rings, Game of Thrones All of the top-tier brands are in TV programming at the moment, and the weekly attention social media gives them is way above any version to watch on Netflix. Of course, there are exceptions (see: Netflix’s Squid Game global phenomenon), but aside from those sorts of “series of events” that capture the moment, Netflix has seen plenty of original programming IPs (The Witcher, The Sandman) suffer from the inevitable “here”. Today, gone tomorrow” as a result of binge-watching.
Stranger Things might be the most relevant example right now: The show is such a successful global phenomenon, and last year, Netflix split the final season of Strangers Things 4 and Ozark into two halves each. There was certainly a palpable difference in the constant fuss between the two halves of each show, as tough questions and fans kept chatting and theorizing, but the break was long enough for neither show to fall into memory. Many also commented that both shows were so much fun that having a weekly presence would have been great – Stranger Things could easily have had most of the summer if Netflix had taken them out weekly and had a break before the last two (VFX-heavy) episodes.
Netflix also has documentaries as well as reality shows and talk shows releasing all episodes weekly – so there’s definitely precedent for a change in release strategy.
Ready for Netflix to go weekly episode model, or do you love the freedom to overeat?
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