FFashion brand GAP should have known what they were getting into when they decided to sign a contract with Kanye West. His past experiences trying to take full control not only of the creative side of his designs but also of production with Nike and Adidas It is a cautionary tale.
The West may be uneasy in many of its ideas, but it remains one of the world’s most innovative and revolutionary minds. In the beginning of his relationship with GAP, Kanye West had a very specific plan and the company simply refused to honor it. after disagreement with Adidas Because of creative differences, West threatened that he would take his fight to GAP and that’s exactly what he did.
West goes on national television to accuse Gap
While Surreal appeared on CNBCKanye West has made it clear that he wants to create high-end fashion that can be inexpensive for consumers. However, GAP never intended for this to happen because they wanted to sell his merchandise for hundreds of dollars apiece. From the moment Kanye saw that GAP was not respecting his wishes, he started his online war against them. But his appearance on CNBC Finally putting the final nail on the coffin, he no longer had a contract with GAP.
Here’s what he said: “It’s always been my dream to be in the Gap and to bring the best possible product to the masses. Sometimes I’d talk to guys and leaders, and it was like I was going silent or something.” Since the announcement was made, GAP shares have fallen nearly 4% in the US stock market.
Gap responds to Kanye
GAP CEO Mark Breitbard We responded via an email to all media: “We wanted to address today’s and past several weeks’ headlines related to Yeezy Gap. Simply… while we share a vision to deliver utilitarian, high-quality, on-trend design to all people through unique experiences with Yeezy Gap, The way we work together to achieve this vision is incompatible. We are deciding to end the partnership.”
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