Bruce Willis has retired from acting, but his likeness will continue thanks to the sale of his deepfake rights

Deepfake technology seems invasive, and more than a bit dangerous. one was too much Impersonate Tom Cruise in viral videos For years now Connected with celebrities to try to get his permission. Hollywood studios use deepfake technology Cross out VIPs from age In the Star Wars universe, or to satisfy the curiosity of fans What would a classic character look like If the original actor is able to continue playing it. But it seems Bruce Willis is making history by being the first actor to sell his image rights so that the deepfake company can recreate him in upcoming projects.

Deepfake uses digital technology to create an image of a famous person and place it on another standalone actor. It can make it seem as if the actor is doing just about anything. In this Tom Cruise deepfakethe video shows that a file Mission: Impossible A star enters the room before he stumbles and falls, then talks to the camera. It’s annoying.

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