A California man is suing the Texas Pete of the North Carolina-based hot sauce manufacturer for false advertising.
As first reported by USA TodayPhilip White bought the Texas Pete bottle in September 2021 but now says he wouldn’t have done so if it hadn’t led him to believe it was made in Texas.
In fact, Texas Pete is a hot sauce that was created in 1929 in Winston-Salem, North Carolina. sauce maker came by name Because Texas was famous for its spicy cuisine and his son’s nickname was Pete.
Today, White and his lawyers say the company “cheated its way into a market leader” in the hot sauce industry by tricking customers into buying non-original Texas sauce.
The Texas Pete bottles on the back say they are made in North Carolina. However, the lawsuit says, customers are less likely to notice that especially when the front of the bottle features images of Texas like squiggly cowboys and a white color star.
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