Kraft Mac & Cheese launches campaign to add “Mac” to the Big Mac

Mac and cheese can be a very convenient and versatile food. After all, it’s been a fairly strong food trend lately to add cheesy goodness to all kinds of foods like grilled cheese sandwiches, fries, pizza, and even burgers. But there is one burger so beloved that, for more than half a century, has had “mac” in its name, and yet no Mac has ever been found. That burger, of course, is a Big Mac, and now Kraft Mac and Cheese has a question: Where’s the mac on the Big Mac? On Wednesday, Kraft launched its campaign to add mac to the Big Mac.

Starting today, Kraft . has been launched WheresTheMac.com, a website that is an invitation to add the iconic Kraft Mac & Cheese to the popular Big Mac. why? Because, as Kraft sees it, you can’t call yourself a “Big Mac” without using some actual Mac. The campaign is a campaign that Mac & Cheese fans can also participate in by visiting the site that will allow them to craft a personalized tweet from their personal Twitter accounts automatically tagging McDonald’s and adding “#wheresthemac”, unleashing Kraft Mac & Cheese’s Where’s Mac bots on Twitter by sending pre-filled tweets to McDonald’s, and even filling out McDonald’s company feedback forms requesting that Kraft Mac & Cheese be added to the Big Mac.For their efforts, fans will receive a coupon for a free box of Kraft Mac & Cheese so they can make their own Big Mac & Cheese at home .

For years, we’ve seen our fans add Kraft “Mac and cheese to burgers from the comfort of their own home,” said Christina Brown, assistant brand manager at Kraft Heinz. But why not make it easier for the ardent comfort lover? We think it’s time for a change, and hopefully America’s most famous burger, the Big Mac, will start adding the hottest mac ever. ”

So here’s the ultimate question: What do you think of Kraft Mac & Cheese’s campaign to add mac to McDonald’s Big Mac? Do you think the famous burger needs macaroni and cheese? Let us know your thoughts in the comments section!

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