It’s no stranger to Pop-Tarts bringing inventive flavors to their popular toasted pastries. In the recent past, we’ve seen Frosted Gingerbread, Snickerdoodle, Eggo, and more flavors arrive in the lineup. But now, Pop-Tarts is taking the “crazy good” of Pop-Tarts and making things “more powerful” by collaborating with Tajin. On Thursday, Pop-Tarts announced a new limited-edition collaboration with Tajin, the largest fruit condiment in the United States and Mexico, Pop-Tarts x Tajin.
The new Pop-Tarts x Tajin collaboration is a limited-edition bundle that includes Tajin’s popular classico seasoning and new Fruity Chamoy Hot Sauce along with a variety of pop-Tarts fan-favorites: Frosted Strawberry, Frosted Wild Berry and Peach Cobbler. Fans are invited to use the set to choose their own culinary adventure by pairing offerings of Tajin with Pop-Tarts—and even think outside the box by trying spices and sauce on other Pop-Tarts flavors, too.
“As a brand, we love defying conventions and defying expectations, and with Tajin’s superstar power, we knew we could inspire our fans with an unexpectedly innovative mix,” said Heidi Ray, Director of Marketing for Portable Wholesome Snacks. “Tajin shares our dedication to serving unique flavors, so they were the perfect partner to embrace the idea of ’Crazy Bueno’.”
“As we fall, Pop-Tarts are a warm, fresh way to experience this world-class product,” said Javier Leiva, director of Tajin USA. Our balanced blend of chili, sea salt, dried lime and fresh. Fruity Chamoy’s spicy sauce pairs perfectly with the fruit-flavored Pop-Tarts filling, frosting, and crusty crust.”
The Pop-Tarts x Tajin limited edition collection will be available exclusively on Pop-Tarts Instagram store here and on kellggstore.com/pop-tarts-tajin. Limited quantities will run from Tuesday 25 October to Thursday 27 October noon EST and will cost $10. It will be available until supplies run out.
Will you check out the Pop-Tarts x Tajin collection? Let us know your thoughts in the comments!