Netflix and Walmart are set to expand their partnership this year. The streaming and retail giant previously banded together for an online collaboration, which saw Walmart’s website launch a shopping mall on Netflix. Ahead of the 2022 holiday shopping season, Walmart will be taking this Netflix deal to stores across the country, increasing the amount of licensed products from the service it keeps on its shelves.
The two companies announced the biggest partnership Thursday, revealing that Netflix merchandise will be moving in more than 24,000 across the United States. In addition to carrying merchandise from successful shows such as Weird things And the squid gameWalmart will also stock Netflix gift cards. The Story will sell $19.99 gift cards, allowing people to gift Netflix subscriptions to loved ones during the holidays.
Walmart also revealed that it will sell “coordinated snack boxes” in the future as part of the new deal. These snack boxes are meant to be paired with specific Netflix shows for streaming creators in order to “amplify their viewing experiences”.
Starting today, Walmart customers will find more music, clothing, collectibles, games, and seasonal items from all of their favorite shows and movies including Stranger Things, Squid Game, The Witcher, Guillermo del Toro’s Pinocchio, and Glass Onion: A Knives Out Mystery. Vice President of Content and Digital at Walmart US
“At Netflix, we are constantly thinking of innovative ways to connect fans to the stories they love — wherever they are,” said Josh Simon, Vice President of Consumer Products at Netflix. “When we launched the Netflix Hub a year ago, we knew it was something special and we’re excited to expand this partnership to bring our fans even closer to the worlds of their favorite shows or movies.”
While the timing of the start of this collaboration is approaching the holiday shopping season, it will continue throughout the year. New merchandise will be released in Walmart stores on a regular basis.
What do you think of the new partnership between Netflix and Walmart? Looking to hand out some Netflix gifts this holiday season? Let us know in the comments!
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