We’ve only seen the world of movies transform in a major way in the past few years. Even before the global pandemic forced movie theaters to close, we saw the stream of content grow at a massive rate, and while theaters clearly aren’t dead, look at Tom Cruise’s box office. Top Gun: Maverick If in doubt, the future may be something completely different than what came before. No one is guessing what the future really looks like, but Joe Russo thinks it will still include Tom Cruise, in robot form.
In a recent profile in diverse Russo Brothers’ production company, AGBO, is reported to have a major shareholder in the form of South Korean gaming company Nexon. The partnership is expected to lead to some interesting combinations of movies and games, but Joe Russo points out that the future could be something more interactive, like a Tom Cruise robot that viewers can actually talk to. Rousseau envisions it this way…
There has certainly been interest in seeing media become more interactive in the past few years, we’ve seen Netflix use its platform for projects featuring both games and movies. This kind of idea, while far-fetched, certainly seems like something we could see.
All the individual pieces of technology required to do this are basically there. They simply need to be grouped together, and appropriately advanced, so you can let you talk to Tom Cruise about the movie he made while watching the movie as well. Imagine hearing the same man talking about the training the team did Top Gun: Maverick while watching those scenes.
Theatrical cinema environment has always been popular because no matter what technological innovations come, the theatrical experience is something that most people cannot experience anywhere else. The truth is that this level of interaction would not be possible in a theatrical setting and would need to be done at home or elsewhere. Maybe if something like this really happened we could actually see the film industry collapse.
We’ve already seen studios shift productions to fewer, but larger projects that focus on the theatrical experience, and while we certainly see now that theaters aren’t dead, the audience’s relationship with them has definitely changed. A post-cinema future seemed almost impossible just two years ago. Today this is not really the case. Lots of people have found that they like watching movies at home rather than in the theater, and if only technological changes make this experience more appealing, we could really see theaters fade away.
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