Netflix with ads gives people a cheaper way to access the best Netflix shows and the streaming device’s selection of “original” series and movies. But for anime fans, it may have a serious problem.
according to Japan Times (Opens in a new tab)Japan’s broadcast network NHK (Nippon Housou Kyoukai) demands that Netflix remove 22 anime titles previously broadcast by NHK from its service.
as such CBR (Opens in a new tab) Reports indicate that this is due to NHK’s Standards for Internet Services, which has a policy that prohibits licensors of its content from distributing it when there is a possibility that it could be misconstrued as a form of recommendation for a product or service. Obviously, Netflix’s “Basic with Ads” subscription category would be against NHK’s approach to internet services.
If Netflix can’t come to an agreement with the NHL, it could see the player lose access to the likes of Attack on Titan and Welcome to the Demon School! Iruma-kun, a popular anime series currently distributed by Netflix. And if that happens, it could also apply to Netflix as a whole, not just at the advertising level. It’s going to be a blow to anime fans, especially the latest in the genre that has piqued their interest thanks to Netflix.
All that said, this isn’t a great time for yet another big red streamer issue.
A statement from Netflix says, as CBR reports, that NHK was aware of and approved the ad-supported subscription level. But as of November 16, the broadcaster has stopped showing advertisements on NHK programs. And NHK claimed that Netflix did not clearly explain the ad-supported service. Neither Netflix nor NHK has announced which of the final 22 anime shows could be affected if negotiations collapse.
If NHK has Netflix pulling its animated shows, don’t despair as the likes of Attack on Titan can also be found on Hulu. Anime-centric Crunchyroll will premiere NHK’s second season of Vinland in January.
Analysis: Netflix doesn’t need another headache right now
All that said, this isn’t a great time for another issue because the big red streamer ranks very well on the streaming service. But itplug pulled it off much earlier than expected — often before the shows even debuted.
Yes, Stranger Things season 4 has won back a large number of viewers, and Netflix true crime documentaries rank very well on the streaming service. But her reputation is definitely on the line.
But when competition gets tough, Disney Plus introduces Andor’s star device, Apple TV Plus Sporting Severance. And those are just two of the newer streaming services – which are still growing in size and coming into their own.
More than the more established players in the top streaming services, the big budget shows are catching a lot of eyes. HBO Max boasted House of the Dragon, and that’s not its best show in the past year.
Then there’s Amazon Prime Video, which brought out The Rings of Power, with a lot of hype. Is this good? It depends, as our very own Malcolm McMillan writes about how Rings of Powers’ major problems alienate fans.
This is not to say that Netflix is down and out, always offering plenty to watch this weekend. Oh, and he’s about to get Glass Onion: A Knives Out Mystery — which we think will be better on Netflix than in theaters.
But as the senior editor of Tom’s Guide to Henry T. Casey’s live broadcast has argued, Netflix with ads looks half-baked.
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