The farmers are set to shoot a Super Bowl ad where Mr. Peanut is being roasted. Now, the mascot won’t hit anything terrible, but he’ll take some light ribbing from a comedian during the big game. In a press release right away, Planters revealed that Roastmaster General Jeff Ross will be officiating the ceremony. Many football fans and people who watch the game for commercials are exasperated because the advertising trend seems to be towards actual products rather than various schemes and veiled gambling. (Let’s hope they don’t mention that time the Planters tried to turn Mr. Peanut into a baby, we all forgot about that trick and it probably should stay that way!) The company revealed a short teaser that you can catch up on below.
Today’s clip shows an animated version of Mr. Peanut trying to catch a glimpse of some of the jokes he’s going to run into from Ross. But, the roaster doesn’t have any of that and throws it out of there without a second thought. “You’re not allowed to hear the jokes until the barbecue,” Ross jokes with his mascot in top hats.
“No one knows more about the art of roasting than the Planters brand, and there is no legend more worthy of roasting than Mr. Peanuts,” Rafik Lundy, Planters Chief Marketing Officer, said in a statement. “We hope our fans enjoy delicious peanuts and a good laugh on game day.”
What can you expect from the Farmers during the Super Bowl?
“To his credit, Planters has a great sense of humor about this whole thing,” said Jeff Ross, “and he asked me to make it happen. I went for it.” variety in an interview. “We’ll have to see if Mr. Peanut cracks up.”
“When I’m roasting, I’m doing the research. I have to know everything about it,” he added. “I’ve seen all the old commercials. I’ve read a lot about Mr. Peanut in history… To his credit, he’s got such confidence. He’s a guy with a big hat and no pants. You can’t really tell him what to do.”
The company is also trying to recruit a second class of PeaNUTTERS to travel around the US in a giant peanut-shaped truck spreading cheer on behalf of the brand. You can still apply for this role on their website.
“Since the introduction of the PLANTERS® brand into the Hormel Foods family in 2021, we have looked forward to continuing the tradition of hiring Peanutters to represent the PLANTERS® brand across the country,” Yemi Gilland, associate brand manager for PLANTERS® brand previously wrote in a statement. . “This is Peanutters second class, and we’re excited to keep the NUTmobile rolling around the US while we visit our fans in their hometowns.”
Will you see the new Planters spot? Let us know in the comments!
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